#028 : Alin Vlad @ Otter Distribution

01/31/22 • 31 min

This week on Chill, Daniel Höhnke, Overdose’s MD in Berlin, chats with Alin Vlad, CMO at Otter Distribution, covering growth, omnichannel commerce, the evolution of marketing in Covid, and what we’ll see in 2021.

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#017 : Jamie Sutton @ Omnisend

Today on Chill, we will be joined by Jamie Sutton of Omnisend.

An absolute legend in the ecommerce tech ecosystem, Jamie is the General Manager of the Americas at Omnisend, an all-in-one omnichannel ecommerce marketing automation platform that is disrupting the status quo in the space.

Please join us as Overdose’s Director or Global Partnerships Andrew Potkewitz chats with Jamie about the ecommerce ecosystem, growth, tech challenges & successes, market trends, and holiday prep.

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#034 : Suzie Young @ Signet

In this episode of Chill, we chat with digital passionista Suzie Young at the Australian B2B brand Signet. As Head of Digital and Direct Marketing, Suzie drives growth through digital strategy, ecommerce, and data-driven digital and direct marketing.

Suzie and Overdose Melbourne MD Laura Jackson discuss B2B commerce, using an innovative tech-stack to drive personalised experiences, and the challenges of maintaining corporate culture in 2021.
Signet
From its humble, family-owned business beginnings 50-odd years ago, Signet, a supplier of packaging and industrial products, now sits comfortably as one of the top 100 private companies in Queensland. With a current staff of around 300, and an extensive nationwide distribution network supplying the biggest retail and FMCG manufacturers in the country, it’s still a family-owned business. Their global brands include 3M, Velcro, Tesa, and Uvex; and they manufacture their ‘Signet’s Own’ brand—a range including stretch films and plastics, marking paints, inks and aerosols, and labels and signage.

Signet and their sister company, Insignia, a label manufacturer and distributor of top international thermal printing and coding solutions, together make up the Winson Group.
Suzie Young

Suzie says she’s one of those rare species of people that’s been with the same group for her whole corporate career. She started at Insignia in B2B sales and says what she loved most in that role was learning about the businesses and the inspiring brands she worked with.

It was 2001 when Suzie joined the Winson Group and, in the past 20 years, she says she’s seen the business double in size, twice. With growth comes opportunity, and Suzie has never been afraid to run with the bulls.

Her career pivoted when she returned from maternity leave and was asked to spearhead a project to look at integrating a new CRM across both Insignia and Signet. She jumped in and worked closely with the IT team to select and implement the Microsoft Dynamics 365 platform across the group’s sales and customer experience teams. Simultaneously, they executed marketing automation across the call centers.

Later, she worked on a digital transformation project with Insignia’s field service and technical service departments. They went from using dockets and very manual triple, or quadruple, key-in processes, to re-platforming (Microsoft 365) and automating texts with mobile apps.

She became Head of Customer Experience and worked steadily on website and digital marketing, which was quickly becoming the number one lead source. As that channel grew, she was heavily involved in SEO and paid search—an area of her role she especially loved.

Just when Suzie was realising she wanted digital to be her specialty, some divine timing occurred—the group’s MD approached her with an opportunity over at Signet to head up the Digital and Direct Marketing team. “Our GM of Signet is Matt Henry, who is really well known and regarded as a great digital guy in the Australian industry and has an awesome management team of people who are quite specialised in their field. I was like, okay, I’ll jump brands and go work for Signet.”