Zac Harris on Google's AI Overviews, Tools and Templates, and Ranking Factors

06/05/24 • 57 min

Join Nate Matherson as he sits down with Zac Harris for the fifty-third episode of the Optimize podcast. Zac is an SEO and marketing leader and entrepreneur. He has worked with companies like Copy AI, Animals, Craigslist, and SpyFu. In our episode today, Nate and Zac explore topics like Google's new AI overviews, changing ranking factors, and his experience working on some fantastic SEO teams. Zac shares his journey from starting with Black Hat SEO techniques to becoming an SEO leader. Listen to hear why he suggests marketers should adapt their keyword research strategies to account for AI overviews and why backlinks remain essential in 2024. In this week’s deep dive, listen to Zac share everything you need to know about effectively using AI-generated content in SEO. Zac gets tactical, sharing multiple case studies on leveraging programmatic SEO and tools for scalable content production. Rounding out the episode, Zac and Nate cover topics like bringing unique perspectives into content, adapting SEO strategies amidst changing algorithms, and the future of search engines in the era of AI. Closing the episode is our popular lightning round of questions!

Learn More About Zac Harris

Zac is a seasoned digital marketer who has propelled countless businesses, including Copy.ai, SpyFu, and his own entrepreneurial ventures. His work has driven impressive growth for major brands like McDonald's and Craigslist through smart, consultative strategies. Zac excels at technical SEO, content strategy, data analysis, affiliate marketing, and product launches. With experience across both corporate and startup environments, he combines analytical skills and creative thinking to unlock sustainable growth.

LinkedIn: https://www.linkedin.com/in/zacharris36/

copy.ai: https://www.copy.ai/

Learn More About Zac Harris

LinkedIn: https://www.linkedin.com/in/zacharris36/

copy.ai: https://www.copy.ai/

Previous Episode

Kevin Jurovich on LinkedIn Marketing, Going Viral, and Posting Best Practices

Join Nate Matherson as he sits down with Kevin Jurovich for the fifty-second episode of the Optimize podcast. Kevin is the co-founder and CEO of Circles, a startup enhancing discovery with live video. He also boasts a diverse background as a former NFL wide receiver for several teams, including the Philadelphia Eagles. Kevin shares his journey from viewing LinkedIn as merely a virtual resume to leveraging it as a powerful content marketing platform. He offers insights into creating compelling posts, optimizing profiles, and the importance of consistency and quality in content creation. Kevin also speaks to the practical aspects of content creation, such as the use of infographics, images, and videos to boost engagement. He emphasizes the value of authenticity and providing real value to your audience rather than merely promoting products or services. In this week’s deep dive, listen to Kevin share everything you need to know about maximizing LinkedIn’s potential for content marketing in 2024. Kevin gets tactical, sharing multiple examples and tips on how to craft posts that resonate with your audience and grow your follower base. Rounding out the episode, Kevin and Nate cover topics like the impact of disciplined posting, the role of images and videos, and the benefits of engaging with your audience in the comments. Closing the episode is our popular lightning round of questions!

Learn More About Kevin

Ex-NFL player turned startup founder sharing daily startup and VC insights from my journey as a founder! As the Co-Founder & CEO of Circles, I'm passionate about transforming how people discover places they love. Circles enhances discovery with live video. Combining Google Maps and TikTok, displaying real-time capacity updates.

I caught the startup bug in 2013 while working as a Private Wealth Manager at Wells Fargo Advisors, serving tech entrepreneurs in Silicon Valley. Since then, I've been living the startup life and helping other founders on their journeys. Before my life in finance and then tech, I was a wide receiver in the NFL for the Philadelphia Eagles, San Francisco 49ers, and Chicago Bears.

I also enjoy playing chess in my free time, If you're on chess.com, send me a challenge! My username is kevj05.

LinkedIn: https://www.linkedin.com/in/kevinjurovich/

Twitter: https://x.com/kevinjurovich?lang=en

Next Episode

Chris Bakke on Founder-Led Content Marketing, Going Viral, and Social Strategy

Join Nate Matherson as he sits down with Chris Bakke for the fifty-fourth episode of the Optimize podcast. Chris is the founder of Laskie, which was acquired by Twitter (now X) in 2023, and Interviewed, which was acquired by Indeed in 2017. He's worked in product and sales leadership roles at X, Indeed, and Zillow, and is well-known for his active presence on X, where he shares insights with over 200,000 followers. Nate and Chris explore topics like founder-led content marketing, the importance of choosing the right platform for building an audience, and strategies for converting followers into customers. Chris shares his experience with creating viral content and the unexpected opportunities that arose from his posts, including the acquisition of Laskie by Twitter. He emphasizes the need for consistency in content creation and discusses the advantages and challenges of using different social media platforms. Listen to hear why he suggests founders focus on platforms that align with their content creation style and audience. In this week’s deep dive, Chris shares everything you need to know about leveraging social media for founder-led marketing in 2024. Rounding out the episode, Chris and Nate cover topics like the benefits of building in public, the role of personal branding versus company branding, and the future of social media marketing for founders. Closing the episode is our popular lightning round of questions!

Learn More About Chris

Chris is the founder of Laskie (acquired by Twitter/X in 2023) and Interviewed (acquired by Indeed in 2017). He's worked in product and sales leadership roles at X, Indeed, and Zillow. Follow him at x.com/ChrisJBakke

LinkedIn: https://www.linkedin.com/in/bakk3/