To Grow a Fit Over 50 Business, Focus on Client Engagement and Retention, with Sumit Seth of Naamly
06/15/21 • 42 min
I met Sumit Seth a couple of years ago at a fitness conference, and we sort of immediately connected because we were two of the few participants who are not actually gym owners or trainers. We were both there to network, to learn, and to promote our new ventures — my Prime Fit Content and his Naamly, a web-based platform that helps fit pros connect with their clients and improve retention.
Since then I’m glad to say that we’ve stayed in touch and that we’ve both found our footing and a lot of supporters in the industry.
In fact, we both spoke last weekend at the virtual Functional Aging Summit, sponsored by the Functional Aging Institute. You’ll hear us talk about it briefly in this episode of the Optimal Aging podcast, which was recorded a couple of weeks before the event.
Naamly helps gym owners systematize and simplify their operations by centralizing member data and communications, so gym owners can increase their customer lifetime value, improve staff efficiencies, and eliminate their stress.
I’m happy to say Naamly is a sponsor of this podcast, and I want to point out that Naamly makes it easier than ever to keep your active aging clients engaged & excited about being a part of your business.
Highlights
3:45 -- Happy to be seeing faces again
6:30 -- The journey to learn more
8:25 -- Sumit’s successes before fitness
10:40 -- ‘If I do this, I’ll die young’
13:30 -- ‘How we could help gym owners succeed’
19:40 -- Customers crave recognition
24:15 -- The peril of ignoring retention
29:14 -- The story behind the name
38:00 -- Three Things I Like This Week
Links
‘In the Heights’ trailer
I met Sumit Seth a couple of years ago at a fitness conference, and we sort of immediately connected because we were two of the few participants who are not actually gym owners or trainers. We were both there to network, to learn, and to promote our new ventures — my Prime Fit Content and his Naamly, a web-based platform that helps fit pros connect with their clients and improve retention.
Since then I’m glad to say that we’ve stayed in touch and that we’ve both found our footing and a lot of supporters in the industry.
In fact, we both spoke last weekend at the virtual Functional Aging Summit, sponsored by the Functional Aging Institute. You’ll hear us talk about it briefly in this episode of the Optimal Aging podcast, which was recorded a couple of weeks before the event.
Naamly helps gym owners systematize and simplify their operations by centralizing member data and communications, so gym owners can increase their customer lifetime value, improve staff efficiencies, and eliminate their stress.
I’m happy to say Naamly is a sponsor of this podcast, and I want to point out that Naamly makes it easier than ever to keep your active aging clients engaged & excited about being a part of your business.
Highlights
3:45 -- Happy to be seeing faces again
6:30 -- The journey to learn more
8:25 -- Sumit’s successes before fitness
10:40 -- ‘If I do this, I’ll die young’
13:30 -- ‘How we could help gym owners succeed’
19:40 -- Customers crave recognition
24:15 -- The peril of ignoring retention
29:14 -- The story behind the name
38:00 -- Three Things I Like This Week
Links
‘In the Heights’ trailer
Previous Episode
First A Gym, Then A Podcast, and Now A Book -- Jim Adams Expands His “Masters in Fitness Business” Brand
Jim Adams is the owner of Catalyst Strength and Functional Nutrition in St. Louis — and the author of a brand-new book, “Masters in Fitness Business.” It’s a companion piece to his podcast of the same name and, I’m glad to report, it’s really good. Jim’s a thoughtful interviewer and he presents his guests in a warm light that’s beneficial to the audience. Believe me, that’s not as easy as it might seem, in a podcast or in print.
Jim also fills us in about a new venture for online learning in the fitness business — and we even discuss books and authors a bit, something I love to do any time.
Time Highlights
7:08 -- He used pandemic down time to start
11:15 -- From a bunch of podcast episodes to a book
16:30 -- Fit University is like 'an Amazon for the fitness business courses'
30:30 -- Dialing in your business to a specific demographic
35:25 -- A stronger team emerged from the pandemic
40:15 -- Shifting to the 'older' population
43:15 -- 'Authors for $400, Alex!'
48:10 -- Three Things I Like This Week (Special Vacation Edition)
Catalyst Strength and Functional Nutrition
Naamly -- Support our advertiser, who helps you keep in touch with your members
Next Episode
Gym Owners, Here's How to Use the Right Words and Images to Appeal to the Over-50 Fitness Market.
Have you played the role of fitness consumer lately? It might be an eye-opening experience. Just do a quick Google search on gyms and studios in your area, and see what you find on all the websites that pop up. What kind of messages come through the words and images?
I did this recently while out of town and looking for a gym to use for the day. And it was helpful to be reminded of what a gym consumer goes through when looking for a gym or studio in his or her hometown.
How do they find a place that’s right for them?
How do you – as a fitness business targeting the over-50 market – make it clear that you want their business? That you have what they need? That you’re the right one for them?
Here are 10 simple tips to guide you through the process and supercharge your content marketing so that the right people know you’re the right spot for them.
Highlights
3:15 -- How do over-50 fitness consumers know you’re the right one?
4:10 -- 10 tips to super-charge your content
10:00 -- How and why to use the right photos
15:15 -- How to fill up your gym during the middle of the workday
18:45 -- Promote your relevant special certifications and training
21:45 -- Three Things I Like This Week
Resources
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