Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know.
01/23/24 • 29 min
We’re about to find out, based on a couple of announcements from industry leaders in the last few months.
And on this week’s episode, we have a leading industry researcher to help us see the opportunity here for gym and studio owners. Welcome to Optimal Aging, the show for fitness leaders trying to grow businesses by reachin more people over 50. I’m your host, Jay Croft, of Prime Fit Content.
And, if you’re like me, you might be wondering how a prescription medication like Ozempic or Wegovy to lose weight is going to get more people exercising... Right? Why bother going to a gym when you can take an injection or swallow a pill.
Well, lucky for us all, Eric Durak isn’t like me – and he’s here to explain it in a way that’s enlightening and, really, just very intriguing under the broader umbrella of how fitness, medicine, and insurance might work together in the future.
Resources
Eric Durak on LinkedInMedical Health and Fitness (medhealthfit)
My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements -- Affiliate Discount here
Prime Fit Content – Engage the over-50 market
We’re about to find out, based on a couple of announcements from industry leaders in the last few months.
And on this week’s episode, we have a leading industry researcher to help us see the opportunity here for gym and studio owners. Welcome to Optimal Aging, the show for fitness leaders trying to grow businesses by reachin more people over 50. I’m your host, Jay Croft, of Prime Fit Content.
And, if you’re like me, you might be wondering how a prescription medication like Ozempic or Wegovy to lose weight is going to get more people exercising... Right? Why bother going to a gym when you can take an injection or swallow a pill.
Well, lucky for us all, Eric Durak isn’t like me – and he’s here to explain it in a way that’s enlightening and, really, just very intriguing under the broader umbrella of how fitness, medicine, and insurance might work together in the future.
Resources
Eric Durak on LinkedInMedical Health and Fitness (medhealthfit)
My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements -- Affiliate Discount here
Prime Fit Content – Engage the over-50 market
Previous Episode
How High-Tech, Big-Data Innovation Is Improving Functional Fitness and More.
We tend to go to the gym and lift weights in one plane -- up-down, up-down...
But in real life, our bodies move in 3D, up, down and all around, at all angles, across multiple planes of motion.
So if we want to be strong and truly fit, we need to be strong in 3D. And to get there, we need first to measure ourselves fully an accurately.
That's the exciting premise behind Proteus Motion, which is bringing its high-tech, data-driven tool to gyms and other businesses across the country and in Canada. Thousands of people of all ages are assessing their fitness and improving it with Proteus technology.
Founder and CEO Sam Miller joins the show to explain this all. It's fascinating stuff, and I know gym and studio owners will enjoy learning how they can use Proteus to improve their service to people over 50 -- and even use it as a revenue-generating tool. Enjoy.
Resources and Information
Proteus Motion
Sam Miller on LinkedIn
My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements -- Affiliate Discount here
Prime Fit Content – Engage the over-50 market
Next Episode
Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio)
Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third.
We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, consistent customer experience.
Nick and I really connect on the basics of content marketing. You have to let people know you want their business. It's that simple! And once they agree to try you out, then you have to deliver.
I'm proud to share this conversation with someone who gets it -- and is putting his understanding of this market to good use.
Please note: This is a reposting of the earlier show. The content is the same, but the audio is much improved. Apologies for the previous issues!
Nick Garrity on LinkedIn
Alloy Chastain
My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements -- Affiliate Discount here
Prime Fit Content – Engage the over-50 market
Optimal Aging - Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know.
Transcript
What happens when the craze for the new weight loss drugs hooks up with gyms and fitness studios . Well , we're about to find out based on a couple of announcements from industry leaders in the last few months , and on this week's episode we have a leading industry researcher to help us see the opportunity here for gym and studio owners . Welcome to Optimal Aging , the show for f
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