Menopause and Fitness over 50: What Gym and Studio Owners Need to Know, with Selene Yeager

11/19/22 • 21 min

Today we’re talking about a topic that is rarely discussed, either in society generally or in the fitness world specifically.

But it’s one of the most important events in women’s lives, and it affects their lives across the board – including their fitness and healthy living habits.

Which means you, as a fitness professional, male or female, regardless of age, need to know more about... MENOPAUSE.

If you’re wondering what do fitness and menopause have to do with each other, then this week’s episode of Optimal Aging is here to answer the question. It’s a special, shortened version of an earlier, longer interview I did with athlete, author, podcaster and advocate Selene Yeager. I enjoyed our conversation back then, and I enjoyed preparing this abridged version for you today.

Resources and Links

Naamly – Support our advertiser, who helps you keep in touch with your members
Selene Yeager
Hit Play Not Pause podcast
Prime Fit Pros Group on Facebook
Prime Fit Content – Engage the over-50 market

Today we’re talking about a topic that is rarely discussed, either in society generally or in the fitness world specifically.

But it’s one of the most important events in women’s lives, and it affects their lives across the board – including their fitness and healthy living habits.

Which means you, as a fitness professional, male or female, regardless of age, need to know more about... MENOPAUSE.

Resources and Links

Previous Episode

Do You Need to be on Every Social Media Channel to Reach Fitness Clients over 50?

Today I’m going to answer a question I hear over and over again from gym and studio owners who indeed do want to grow their business by serving this large, lucrative and underserved segment.

I’m asked this question all the time in my free Facebook group, in emails, in phone conversations, at conferences...

So let me answer it for you once and for all here today.

This is the question: Do I need to be on every social media channel?

And the answer, quite simply, is this: Absolutely not.

Stick with me for a few minutes on this short episode, and I’ll explain – with my main intention being to quiet that annoying voice in your head that says you need to be scrambling all the time to be everywhere.
Resources and Links

Prime Fit Pros Group on Facebook

Prime Fit Content – Engage the over-50 market

Naamly – Support our advertiser, who helps you keep in touch with your members

Next Episode

How to Build Community and Culture for People over 50 in Your Fitness Studio or Gym, with an Owner Celebrating 15 Years in Business.

How important is it to build a warm, supportive fitenss community for people over 50? That’s the question we’re going to answer today on Optimal Aging, with one special guest serving as an example of the kind of powerful outreach and practices that many of the best fitness businesses provide.

Guest Summer Montabone is the owner of Summer’s Fitness studio in North Canton, Ohio, where she recently celebrated her 15th anniversary in business, serving primarily the over-50 demographic. Summer has 30 years of fitness experience and is a former champion bodybuilder who shifted gears after a startling bout with postpartum depression.

Summer has been a subscriber to Prime Fit Content for a while now, and I love how she uses the material to engage her audience of clients, prospects, and the broader community. I asked her onto the show to talk about how she builds her culture and community, and the interaciotn she has with her community at large. I love seeing her Facebook feed every day because it shows the positive energy and environment she’s created there.

She’s obviously doing something right after 15 years, and so I thought you would enjoy hearing Summer talk about her journey, success, and – yes—community.
Resources and Links

Summer's Fitness
Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

Optimal Aging - Menopause and Fitness over 50: What Gym and Studio Owners Need to Know, with Selene Yeager

Transcript

Today we're talking about a topic that is rarely discussed either in society generally, or in the fitness world specifically, but it's one of the most important events in women's lives, and it affects their lives across the board, including their fitness and healthy living habits. Which means you as a fitness professional, male or female, regardless of your age, need to know more about menopause.
Now if you're wondering what do fitness and menopause have to do with each other, then this wee