Optics in Action

Your host, Ryan Weiss, talks with the President of In Plain Sight, Dotty Posto. Dotty started her career as a business analyst and project manager. However, she often received feedback that she did not play well with others. It was a challenging time for her, but it was also a period of self-discovery. It wasn't until she was introduced to change management that she realized her gifts and talents were not aligned with project management.

This realization led her to become the manager of change management and organizational development at Harley Davidson. Here, she learned the importance of aligning gifts and talents with the work one does. It was a turning point in her career and life.

Dottie sought the help of coaches to improve her self-awareness and make lasting changes. She emphasizes the importance of an outside perspective in helping individuals see what they can't see on their own. This realization led her to start her own coaching business, In Plain Sight, where she helps people see what is in plain sight for others but may not be apparent to themselves.

To learn more about Dotty's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the CEO of Next Level Coaching, Kyle Mealy. Kyle Mealy, a fractional CRO for small businesses, shared his background and experience during our conversation. His passion for helping entrepreneurs was evident, a passion that was ignited because his own family relied on an entrepreneur for their livelihood. He emphasized the courage and dedication required to be an entrepreneur and the significant impact they can have on their team and the world.

Delving into the role of a fractional CRO and how they can help organizations improve their sales and marketing. Kyle explained his role in helping organizations simplify, measure, and improve their sales and marketing efforts. He emphasized the need for clear definitions, a cohesive system, and a focus on margins and profitability.

To learn more about Kyle's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the Expert EOS Implementer of MilesMentor, Anastasia Toomey. MilesMentor is a luxury travel consultancy that teaches people how to travel for free using airline points. Their target audience is anyone who loves to travel and wants to make it more accessible and affordable. They offer two ways to engage: becoming an expert by taking a learning course or seeking guidance from a mentor for a specific trip.

Anastasia shed light on her role as an implementer and integrator. An implementer helps businesses put an entrepreneurial operating system in place, focusing on vision, traction, and health. An integrator, on the other hand, ensures that all aspects of the business are seamlessly integrated and that the visionary's ideas are executed effectively.

When it comes to MilesMentor, the process involves setting a travel goal, creating a point accumulation strategy, efficiently using points to book flights, and debriefing after the trip to assess the benefits gained from the program. The goal is to save clients more money than they spend on the membership.

To learn more about Anastasia's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the President of Convergo, Bill Poole. Bill, an expert in sales and marketing, shared his insights on the importance of systematizing the sales process and engaging salespeople. In this blog post, I'll share the key takeaways from our conversation.

Bill emphasized the significance of sales and marketing in the business ecosystem, particularly for entrepreneurs who often focus on operational aspects. He explained that while many entrepreneurs prioritize operational processes, sales, and marketing are often the last areas to be systematized. However, having a systematized sales process adds value to the business and is crucial for long-term success and growth.

Convergo helps entrepreneurs by providing a system and a fractional sales professional to assist them in building a sales process. This allows entrepreneurs to achieve small wins along the way and eventually hire a full-time sales representative. Additionally, Convergo helps sales teams by systematizing the sales process and providing fractional leadership until the team is ready for full-time revenue.

To learn more about Bill's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.

Your host, Ryan Weiss, talks with the Founder and CEO of Founder & CEO at Rent to Retirement, Zach Lemaster. Zach's story is fascinating. Both he and his wife started their careers as optometrists, dedicating many years to private practice. Beyond his medical profession, Zach served as an Air Force captain for seven years. It was during this period that he dipped his toes into the world of real estate investing. The turning point came when he learned the ropes of investing out of state, exponentially growing his portfolio and allowing him and his wife to retire early from optometry.

The inception of Rent to Retirement was a natural progression from Zach's success in real estate. The company emerged from the growing interest of friends, family, and colleagues seeking guidance in navigating the real estate investment landscape. Rent to Retirement is a turnkey solution, handling everything from pinpointing the best investment locations to property management, enabling investors to grow their portfolios passively.

To learn more about Zach's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.