Ep. 37 - Keeping Sales Up
02/07/25 • 72 min
In this episode of the Open Hardware Manufacturing Podcast, we dive into keeping sales up while managing production demands. This is an "unofficial part 2" to the last episode, where we discuss keeping up with orders. From the importance of understanding your customer demographics to the delicate balance of marketing channels, we share our experiences and lessons learned along the way. Whether you're a startup or an established business, this episode offers valuable tips on effectively stoking the fire of your sales pipeline.
Join us as we discuss:
- Identifying your target customer and their needs
- The effectiveness of ads versus organic social media
- How to leverage customer feedback to improve sales
- Strategies for nurturing existing customers and encouraging referrals
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Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!
To find out more about what we do, check out Opulo.io
To see everything else we do, including social media, check out Opulo.start.page
O.H.M. Podcast Merch is now here!
Intro song:
Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Open Hardware Manufacturing Podcast, we dive into keeping sales up while managing production demands. This is an "unofficial part 2" to the last episode, where we discuss keeping up with orders. From the importance of understanding your customer demographics to the delicate balance of marketing channels, we share our experiences and lessons learned along the way. Whether you're a startup or an established business, this episode offers valuable tips on effectively stoking the fire of your sales pipeline.
Join us as we discuss:
- Identifying your target customer and their needs
- The effectiveness of ads versus organic social media
- How to leverage customer feedback to improve sales
- Strategies for nurturing existing customers and encouraging referrals
----------------------------------
Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!
To find out more about what we do, check out Opulo.io
To see everything else we do, including social media, check out Opulo.start.page
O.H.M. Podcast Merch is now here!
Intro song:
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Ep. 36 - Keeping Up With Orders
Keeping up with orders is an underrepresented problem that has been intrinsically tricky for us to solve. We cover everything from keeping lead times down and managing orders in the queue to avoiding stockouts and using stock management tools. This can be one of the most challenging aspects of manufacturing, and we have spent significant time figuring out what works best. We hope you enjoy!
Note: To find out more about the FTC rule that was mentioned: https://www.ftc.gov/business-guidance/resources/business-guide-ftcs-mail-internet-or-telephone-order-merchandise-rule
Note: Link to the speedrunning site that was mentioned: https://one.livesplit.org/
----------------------------------
Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!
To find out more about what we do, check out Opulo.io
To see everything else we do, including social media, check out Opulo.start.page
O.H.M. Podcast Merch is now here!
Intro song:
Ad song:
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Ep. 38 - Taking Prototypes to Production
In this episode of the OHM Podcast, We explore the critical phases of product development: Engineering Validation Test (EVT), Design Validation Test (DVT), and Production Validation Test (PVT). We discuss the importance of each phase in transforming a bare-bones concept into a market-ready product and emphasize the need for structured validation processes to ensure that products meet their intended specifications and can be effectively mass-produced.
Join us as we delve into:
- The significance of product validation and the role of the Product Requirement Document (PRD)
- The differences and objectives of EVT, DVT, and PVT
- How empirical testing and user feedback shape product development
- Insights into managing engineering teams and collaboration across disciplines
- Real-world examples from their experiences at Form Labs and Opulo
Sources:
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Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!
To find out more about what we do, check out Opulo.io
To see everything else we do, including social media, check out Opulo.start.page
O.H.M. Podcast Merch is now here!
Intro song:
Ad song:
Hosted on Acast. See acast.com/privacy for more information.
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