Brand Naming Expert Misty Johnson

03/29/19 • 18 min

The Guest
Misty Johnson is a brand strategist with a specialty in brand naming. She has nearly 20 years experience helping brands name, rename, merge, name products, name services, and name just about anything that has to do with brands.

The Question
"How do you respond when people react negatively to brand name changes?"

The Notes
This week we’re announcing a name change for the podcast. Okay, not really, but almost. We called in an expert to discuss process of naming companies and branded stuff, the pitfalls of renaming and how to do it in a way that makes it easier to be accepted by the people who loved the old name.

Here some links to explore:
https://www.ratebeer.com/beer/miller-fortune/246798/
https://www.interbrand.com/
http://www.onethingrealquick.com/ http://twitter.com/OTRQpodcast/ http://instagram.com/OTRQpodcast/ http://libro.fm/redeem/OTRQ

The Question
"How do you respond when people react negatively to brand name changes?"

Previous Episode

Designing a Creative Culture

This week on the podcast, we’re playing a presentation made by Evan MacDonald about creativity. Back in August of 2017, Evan was invited to speak at the International Design Conference hosted by the Industrial Designers' Society of America. He spoke about the role and importance of creativity in company culture, citing specific examples from his time as Design Director at Freefly Systems.

The Question

There wasn’t really a question, but here is some food for thought: “Who gets to own the label of ‘creative?’”

Notes

Find more about Freefly Systems at: http://freeflysystems.com
Learn about the last big thing Evan did at Freefly here: http://gomovi.com
Watch the Dronesurfing video mentioned in the talk here: https://www.youtube.com/watch?v=BuRf6r0LuL8
Watch the full design talk, complete with visual aids at: https://evanmade.com/idsa-2017-talk

Follow @OTRQpodcast on Twitter, Instagram and Facebook.

Follow @evanmacdonald on Twitter and Instagram.

The book Evan just started: audiobook | eyeballbook

Get 2 free audiobooks from the best audiobook seller in the business (and support this podcast!). Use the offer code OTRQ at Libro.FM to get a screamin’ deal. Buy one book, get three for free. Cool!

Next Episode

Mary Kate McDevitt – Illustrator & Lettering Artist

The Guest

Mary Kate McDevitt is a designer, illustrator, and lettering artist from Philadelphia. Her unique and engaging style embraces the hand-made. Her work has been featured in various print and online publications. Clients include Smuckers, Sesame Street, Nike, AT&T, Target, Nintendo, Chronical Books, and way more. She has published multiple books on illustration and lettering and she teaches workshops online and in person. Go check out her work at marykatemcdevitt.com.

The Question

How does where you are, affect what you make?

The Notes

Our conversation is all about location. The context in which Mary Kate finds herself, and how living in different cities has impacted her career and work. We explore geographical locations and locations within her neighborhood and even within her studio space.

We discuss remote working, the value of big and small cities, coffee shops, large work tables, tin cars and talking skeletons.

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