Sorry you are on mute.

One more Zoom or teams call and once again someone on the call has to be reminded that they are on mute. It's one of the bear traps of the online communications world we now inhabit.

On a recent call, I was intrigued to see a contributor chatting away on mute, and it seemed nobody was going to tell them - for an experiment I held back from being the one to say it - just how long would it be before someone said something.

You join a video conference call. You're one of twenty faces on the screen. About halfway into the call, your mind starts to wander, and you realize you have no idea what the last person just said.

But good old scient has an explanation...

In 1913, Max Ringelmann, a French architectural engineer, made a discovery that actually explains why virtual meetings are often so unsuccessful.

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