
Fast Five | Twitter Shops & A Macy's Website Overhaul With A Side Of Starbucks Window Dressing
03/17/22 • 42 min
2 Listeners
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This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
Previous Episode

Ask An Expert | 3 Mistakes To Avoid In Your Livestreaming Strategy With Firework CEO Vincent Yang
Livestreaming is quite the hot topic now that everyone from Walmart to Amazon is doing it which means many of you have likely been asked by your bosses or your boss’s boss to livestream something as part of your 2022 content strategy. So to make sure you avoid the three mistakes so many people make when designing their livestreaming strategy, Omni Talk is pleased to announce that one of the foremost experts in the world of livestreaming and digital content creation, Firework’s Co-Founder and CEO Vincent Yang, joined Anne Mezzenga and Chris Walton for the latest installment of their Omni Talk Ask An Expert Series. Collectively the three of them go deep on: - The mistakes brands and retailers are making as they dive into the livestream space - The right way to approach the integration of content and commerce - The shifts retailers should be expecting in the conversion funnel as brands and customers start to adopt livestreaming and content commerce - And, the evolution of customer engagement with brands and how to adequately prepare for the future It is a conversation sure to be in-depth, fun, and, will leave you with a good starting point for that banger of a livestream strategy you’re about to design. Music by hooksounds.com *Sponsored Content*
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Next Episode

Fast Five | Amazon Fresh’s Net Zero Emission Mission & Anne’s Review Of Lululemon’s New Shoe
In this week’s Fast Five video, sponsored by Microsoft, the A&M Consumer and Retail Group, Takeoff, and Sezzle, Chris takes a break from 2022 Walton Family Spring Break to join Anne to discuss: - Kohl’s multiple acquisition offers, their potential buyers, and why two wrongs don’t make a right. - Pickup-only grocer Fresh Street doing grocery orders in 30 minutes with no fee and if it’s a model that will stick? - Amazon’s baller move opening their first net-zero carbon emission Fresh store in Seattle. - NVIDIA and Kroger promising to reinvent the grocery experience with AI and digital twins. - And close with Anne’s first-hand review of Lululemon’s new Blissfeel running shoe. There’s all that, plus a cameo from Chris’s childhood Darth Vader toy, and a discussion on why Anne’s greatest Applebees memories can still be realized at their new drive-thrus. To learn more about Microsoft, visit: www.microsoft.com/en-us/industry/r...cloud-for-retail To learn more about the A&M Consumer & Retail Group, visit: www.alvarezandmarsal-crg.com/ To learn more about Takeoff, visit: www.takeoff.com/ To learn more about Sezzle, visit: www.sezzle.com/ Plus, check out our ranking in Feedspot’s 45 Top Retail Podcasts: blog.feedspot.com/retail_podcasts/ Music by hooksounds.com
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
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