Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Office Hours with Tomasz Tunguz - Office Hours with Tomasz Tunguz & Oliver Jay

Office Hours with Tomasz Tunguz & Oliver Jay

Office Hours with Tomasz Tunguz

10/12/23 • 48 min

plus icon
bookmark
Share icon

00:00 Introduction to Tom and Oliver

03:07 Overview of PLG at Dropbox

05:30 Overview of PLG at Asana

06:07 How to succeed in PLG end user acquisition phase

09:15 Tactics for Generating Awareness

10:17 Customer Expansion Phase

13:15 When Tension Arises Between PLG & Enterprise Security Needs

15:24 Security is an All Consuming Roadmap, not a Feature

18:35 How the Organization Shifts during the Transition from PLG to SLG

20:48 How Pricing Changes from PLG to SLG

26:22 The PLG Trap

28:03 Avoiding the PLG Trap

31:55 Value-Based Selling: Generalizable or Vertical/Use-Case Specific?

35:35 Atlassian v. Asana's Approaches

37:11 Advice for New Startups Pursuing PLG

38:22 Navigating from SLG to PLG

42:19 Resources for Founders

43:06 PLG, SLG & AI

10/12/23 • 48 min

plus icon
bookmark
Share icon

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/office-hours-with-tomasz-tunguz-488902/office-hours-with-tomasz-tunguz-and-oliver-jay-65043548"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to office hours with tomasz tunguz & oliver jay on goodpods" style="width: 225px" /> </a>

Copy