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Office Hours with Tomasz Tunguz - Office Hours with Tomasz Tunguz & Fredrik Haga

Office Hours with Tomasz Tunguz & Fredrik Haga

12/09/22 • 46 min

Office Hours with Tomasz Tunguz
On November 29th at 9am Pacific Time, Office Hours hosted Fredrik Haga, founder & CEO of Dune. Dune is the authoritative source of web3 data. For information on Decentralized Exchange activity, lending volumes, or even the current FTX account balances. I used Dune to make the State of Web3 Presentation. During this Office Hours, Fredrik & I will talked about - the importance of data in a decentralized world - the impact of the three major collapses this year: FTX, Luna, & ThreeArrows on the ecosystem - the evolution of web3 in 2022 - building a startup through tough market conditions Thanks to Fredrik for the great session.
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On November 29th at 9am Pacific Time, Office Hours hosted Fredrik Haga, founder & CEO of Dune. Dune is the authoritative source of web3 data. For information on Decentralized Exchange activity, lending volumes, or even the current FTX account balances. I used Dune to make the State of Web3 Presentation. During this Office Hours, Fredrik & I will talked about - the importance of data in a decentralized world - the impact of the three major collapses this year: FTX, Luna, & ThreeArrows on the ecosystem - the evolution of web3 in 2022 - building a startup through tough market conditions Thanks to Fredrik for the great session.

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undefined - Office Hours with Tomasz Tunguz & Carilu Dietrich

Office Hours with Tomasz Tunguz & Carilu Dietrich

On October 18th at 10am Pacific, Office Hours will host Carilu Dietrich. Carilu headed corporate marketing for Atlassian from $150m to $450m in revenue & through their massively successful IPO. Since then, she’s advised Segment, Kong, Miro, Bill.com & 1Password, among many others. Needless to say, her vista across many leading SaaS companies marketing practices is exceptional. During the Office Hours, we’ll discuss: the role of marketing in PLG motions. debate the two different ways of trimming marketing spend : better to cut people or programs? how to develop excellent positioning for a business. When to rebrand a company? If you’re interested to attend, please register here. As always, we will collect questions from participants before the event, weave them into the conversation, and answer live questions at the end of the session. I look forward to welcoming Carilu to Office Hours!

Next Episode

undefined - Office Hours with Tomasz Tunguz & Oliver Jay

Office Hours with Tomasz Tunguz & Oliver Jay

00:00 Introduction to Tom and Oliver

03:07 Overview of PLG at Dropbox

05:30 Overview of PLG at Asana

06:07 How to succeed in PLG end user acquisition phase

09:15 Tactics for Generating Awareness

10:17 Customer Expansion Phase

13:15 When Tension Arises Between PLG & Enterprise Security Needs

15:24 Security is an All Consuming Roadmap, not a Feature

18:35 How the Organization Shifts during the Transition from PLG to SLG

20:48 How Pricing Changes from PLG to SLG

26:22 The PLG Trap

28:03 Avoiding the PLG Trap

31:55 Value-Based Selling: Generalizable or Vertical/Use-Case Specific?

35:35 Atlassian v. Asana's Approaches

37:11 Advice for New Startups Pursuing PLG

38:22 Navigating from SLG to PLG

42:19 Resources for Founders

43:06 PLG, SLG & AI

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