The Paper Plane Cocktail Hour: The Perfect Pitch

05/13/21 • 41 min

The lack of racial diversity in the stationery community came into clear focus last summer. So, on July 16th 2020, The Greeting Card Association (GCA) attempted to begin to change that by hosting its first ever *Noted Pitch Program for Black-Owned Companies and Makers. No one knew it at that time, but that event planted the seeds for Black Joy Paper, a diverse and visionary greeting card collective. Now, nearly one year later, we talk with one of its founders, Greta Heida, and two of her Pitch Program discoveries, Tiffany McGraw of Paper Rehab and Lauren-Ashley Barnes of Pineapple Sundays Design Studio.
GUESTS:
Greta Heida- Founder and Co-Owner of AIR CO / IG blackjoypaper
Tiffany McGraw- Founder of Paper Rehab / IG paperrehab
Lauren-Ashley Barnes- Founder & Creative Director of Pineapple Sundays Design Studio / IG pineapple.Sundays MODERATOR: Amy Loewenberg- Relations Manager at NY NOW & Sarah Schwartz- Editor of Stationery Trends and The Paper Nerd

RESOURCES
| NY NOW Podcast Page:
https://nynow.com/podcast
| NY NOW Email Subscription:
https://app.smartsheet.com/b/form/147c19d133dc472cbc83778bcaec0402
| NY NOW Digital Market:
https://nynowdigitalmarket.com
| NY NOW :
https://nynow.com

Thank you for podcasting with NY NOW! We look forward to connecting with you across all our platforms and seeing you in person!
Website: nynow.com
Instagram: www.instagram.com/ny_now
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Previous Episode

Walk It Out

Gift for Life, the gift, stationery, and home decor industries’ sole national charitable organization, has teamed up with NY NOW and DIFFA (Design Industries Foundation Fighting AIDS) for the AIDS Walk New York 2021. The AIDS Walk New York is the largest single-day AIDS fundraising event in the world. In its over 30 years, the event has inspired nearly 890,000 people to walk and millions more to donate, raising nearly $155 million to combat HIV and AIDS. Listen as we share the history of Gift For Life and hear from a few Board and AIDS Walk team members on why being a part of this team is so important to them.

GUESTS:
Tim Hart – SVP NY NOW, GFL Board Member and AIDS Walk Team Member

Lenise Willis - Editor in chief of Gifts and Decorative Accessories, GFL Board Member and AIDS Walk Team Member

Kelly Bristol - VP Association and Buyer Engagement at Brandwise, GFL AIDS Walk Team Member

Matthew Katzenson - CEO of Fine Lines, GFL Board Member and AIDS Walk Team Member

MODERATOR: Amy Loewenberg- Relations Manager at NY NOW, GFL AIDS Walk Team Member
RESOURCES
| NY NOW Podcast Page:
https://nynow.com/podcast
| NY NOW Email Subscription:
https://app.smartsheet.com/b/form/147c19d133dc472cbc83778bcaec0402
| NY NOW Digital Market:
https://nynowdigitalmarket.com
| NY NOW :
https://nynow.com

Next Episode

The Essential Delectable Pantry with The French Farm

Our goal is to bring the taste and feel of Europe into your home for everyone to enjoy. Here, you can fill your kitchen and pantry with beautiful products from France, Spain, Italy, and Portugal. Our products are carefully crafted by small, family-owned businesses and are made using traditional recipes and techniques, which are handed down from one generation to the next. Our products contain the highest quality ingredients and materials, have exquisite taste, and are packaged beautifully.
RESOURCES
| The French Farm
https://thefrenchfarm.com/
| NY NOW Podcast Page:
https://nynow.com/podcast
| NY NOW Email Subscription:
https://app.smartsheet.com/b/form/147c19d133dc472cbc83778bcaec0402
| NY NOW Digital Market:
https://nynowdigitalmarket.com
| NY NOW :
https://nynow.com

NY NOW Podcast - The Paper Plane Cocktail Hour: The Perfect Pitch

Transcript

Lauren-Ashley Barnes00:00:23.820

Hi, everyone and welcome to the paper plane cocktail hour. I'm one of your hosts Amy lowenberg relations and partnership development manager in New York. Now, I treasure the relationships I've established and I relish in the new ones I make every day sharing information and introducing our amazing community of retailers, buyers, artists and makers through my spotlight podcast at New York now and my store tours on Instagram,