2: The Biggest Mistake I See Business Leaders Make

09/30/22 • 36 min

Not Another Business Podcast with Mark Havenner

After twenty years in the business, I've worked with many business leaders, and this is the number one mistake I see them make.
And I won't make you listen to the podcast to find out what the mistake is.
The biggest mistake I see business leaders make is that they are focused internally.
I'll unpack this with you, and we'll explore the implications of this statement and more importantly what you can do about it. And it's fundamental to any journey toward industry leadership.

Previous Episode

1: A New Business Journey Into Uncertainty

Uncertainty is now a constant and the business world has fundamentally changed. Nothing is as it was.
Business leaders struggle to know how best to guide marketing/communications. It sometimes feels like they are steering blind.
My own journey began as a result of uncertainty and even though I have 20 years in the field, communications and marketing is all new again.
The debut episode of Not Another Business Podcast explores the nature of this new era of business and how business leaders can chart their journey toward industry leadership.
It's a deep and clear talk about what's important in business.
Hope to see you there!

Next Episode

3: The Secret to a Successful Media Strategy

Public Relations is broken.
Professionals are using antiquated approaches, and it isn't working. Journalists and publications are refusing to participate in brand communications, third-party endorsements are decreasing in value among the public, and agencies are bleeding dry trying to drive media relations.
I do not spend this episode trashing public relations. But I do spend a lot of time exploring why PR is not working like it used to. Exposing the raw truth behind what is going on out there.
Most importantly, I talk about what brands can do about this. A more timeless way to approach PR that helps reporters with what they need and creates effective programs audiences are interested in.
In short, we talk about how to stop chasing media and start attracting it.