Nonprofit Storytelling Conference Living Room Podcast - Story gathering, brain science, and why donors give with their hearts and not their brains.

Story gathering, brain science, and why donors give with their hearts and not their brains.

10/02/19 • 54 min

Nonprofit Storytelling Conference Living Room Podcast

It can be hard to get great stories to share with donors. In this episode, you'll discover strategies and techniques for gathering the best stories to engage donors. You'll learn powerful interviewing techniques. And you'll also learn how our brains react to stories and why donors give with their hearts and not with their heads. Join Rachel Bearbower, Chris Davenport, and Leah Eustace as they talk about why storytelling is such a powerful fundraising tool.

Previous Episode

Turning your org-based plan into a donor-centric plan

Aimee Sheridan, founder of A Sheridan Company and Chris Davenport discuss how to bring the story back into your plan when acronyms have taken over.

Most of us have created and been part of creating a plan full of acronyms and checklists that take hours to create and then sit on the shelf. Chris and Aimee discuss how organizations can turn their org-based plan into a donor-centric plan and why having the donor in mind will help organizations internalize their plan and more importantly use it.

Next Episode

Creating a more compelling special event using stories

Why do some special events raise more money than other events? In this podcast, you'll meet Samantha Swain and Kristin Steele. They'll talk about raising money at special events and how to better engage donors. You'll learn how to choose the ideal client story. You'll also learn where in the schedule to put the fundraising portion of your event - Hint - it's not where most people schedule it. Listen to this podcast so you can start raising more money at your next event.