Social permitting with Houda Elyazgi

Nonprofit Architect Podcast with Brenda McChesney

06/07/22 • 36 min

How do you ensure that you secure the community buy-in? Social permitting is a process of engaging the public to gather their support. Whether you're a nonprofit or a company that's building an organization or a philanthropic organization, or if you're even constructing a wind farm, you need a process of engagement to ensure that you have goodwill and Community support to ensure that your project is a success.

Remarkable Quotes

Houda: The community needs to understand what is the goal that you're trying to achieve.

Travis: A lot of nonprofits are so unwilling or slow to adopt new processes, new procedures, that it prevents them from changing with the times and becoming flexible and doing what needs to be done.

Houda: You can take something that could have potentially become a pitfall and turn it into a major opportunity for dialogue and a potential opportunity to turn critics into advocates.

Houda: You can't be afraid to go back to the drawing board.

Highlights

{05:30} How to build a movement

{06:25} Four-step program for the social permitting process

{13:20} The importance of hearing from the community

{15:30} The history of Black Wallstreet and how to turn a protestor into an advocate

{21:30} Don’t be afraid to go back to the drawing board if the community needs a shift.

{31:30} What makes Oklahoma special

Houda Elyazgi bio

Houda is the Chief Client Officer at Saxum, an integrated digital agency obsessed with good. Houda is committed to making the world better through her work in diversity, equality, education, and public policy, which makes her an invaluable leader in Saxum’s issue-based approach to strategic communications.

Over the past 14 years, clients in the nonprofit, education, healthcare, consumer, and financial sectors have benefited from Houda’s strategic communication expertise, she has worked with numerous national foundations and nonprofits, including Walton Family Foundation, The Giving Pledge Learning Series, FWD.us, The Cherokee Nation and George Kaiser Family Foundation. Houda is an innovative and visionary thinker who can craft messages and campaigns that resonate with communities and help drive results for clients. She leads Saxum’s client service team to successfully execute issue-based campaigns. Houda also oversees Saxum’s Step Up Program which offers in-kind services to nonprofits across the nation, distributing more than $1 million in pro bono support over the last decade.

Connect with Houda

at [email protected]

LinkedIn https://www.linkedin.com/in/houdaelyazgi/

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