Larry Johnson: Preview

02/04/22 • 3 min

Nonprofit Architect Podcast with Brenda McChesney

If you learn these eight principles of sustainable fundraising, your nonprofit will grow to the next level and exceed your expectations.

(You can hear the whole episode on February 8th)

If you learn these eight principles of sustainable fundraising, your nonprofit will grow to the next level and exceed your expectations.

(You can hear the whole episode on February 8th)

Previous Episode

The Future of Fundraising: Rebecca Alfred

The world of fundraisers has changed. You must create events that can be attended both in-person and virtually. Rebecca and Travis share how this can be done successfully. Conversation Highlights

{00:55} Introduction of Rebecca and Trellis {02:06} How Rebecca began creating in-person events with a virtual option {04:07} Struggles with moving from in-person events to virtual options {07:02} Keeping both audiences engaged at the same time {09:27} Using hashtags to engage the audience {13:08} Who will be virtual and who will attend in person {16:58} Making sure that you have something planned for every single minute {22:18} The future of fundraising {23:57} The story of a fundraiser that didn’t work

Remarkable Quotes

Rebecca: We help charities and nonprofits with everything from ticketing, donations, silent and live auctions, raffles or fifty fifties, and even live streaming events. Travis: The nonprofit world is wide, varied, and diverse. Rebecca: The world has changed. We're looking for ways we can bring those fund-raising elements online. Rebecca: We’ve got these opportunities to engage our donors like we never have before. Travis: It is better to not have friction in the first place. Rebecca: Make sure that both your audiences are engaged. Rebecca: Unlike our live stream audience that we talked about with the prior events, this isn't just a camera at the back of the room.

Rebecca Alfred Bio

Rebecca Alfred, Charity Relationships Lead at Trellis Social Enterprise Inc. supports charities, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about. Rebecca has supported hundreds of in-person, virtual, and hybrid events through her time at Trellis. She, also, holds specialized expertise in creating a seamless donor experience for signature events that allow organizations to raise more funds, engage donors, and save time while they’re doing it.

With a diverse background including: working for tech companies, marketing agencies, accounting firms, research in non-profit sustainability, and developing social programs to meet complex social challenges; Rebecca is able to bring her prior experience to the individuals and organizations she supports through her role at Trellis. When not working, you can find her making the most of the Okanagan lifestyle!

Connect with Rebecca Alfred and Trellis

https://www.linkedin.com/in/rebecca-alfred/ https://www.linkedin.com/company/trellis-social-enterprise-inc/ https://www.facebook.com/trellis.org/ https://www.instagram.com/trellisorg/ https://twitter.com/trellis_org

Check Out Rebecca’s Recent Speaking Engagements

Marquam Auction Agency https://www.youtube.com/watch?v=AHdEcsTOWr0

TechSoup BC https://events.techsoup.org/events/details/techsoup-techsoup-connect-british-columbia-chapter-presents-the-future-of-fundraising-events/

AHP Express Talk https://player.vimeo.com/video/554060751

CharityVillage https://charityvillage.com/the-future-of-fundraising-events/

Nonprofit Architect Podcast Links Website http://nonprofitarchitect.org

Community https://www.facebook.com/groups/NonprofitArchitect

Ultimate Podcast Guide https://nonprofitarchitect.org/ultimate-podcast-guide/

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Watch on YouTube https://www.youtube.com/channel/UCQm8fnR2sHyrmLpV2jKYajA

Listen to these other great podcasts from Veterans https://nonprofitarchitect.org/veteran-podcast-network/

Want help getting your podcast started? Visit: https://nonprofitarchitect.org/podcast-production-services/

Next Episode

The Eight Principles of Sustainable Fundraising: Larry Johnson

If you learn these eight principles of sustainable fundraising, your nonprofit will grow to the next level and exceed your expectations.

Conversation Highlights

{00:33} Introduction to Larry Johnson {07:16} Principal #1 Donors are the drivers {12:11} Principle #2 Begin at the beginning, that is, create a message {19:55} Principle #3 Leadership Leads {26:22} Principle #4 Learn and plan {32:13} Principle #5 Train the trainer {36:32} Principle #6 Divide and grow {40:21} Principle #7 Renew and refresh {43:23} Principle #8 Invest, integrate, and evaluate

Remarkable Quotes

Larry: We train people on how to build a metaphorical pipeline that brings their donors closer to them emotionally. Larry: Your goal is to be in that navigation seat and then you can help that person navigate their philanthropy. Larry: It's not just a handout, they're investing in you. Larry: You need to create a message. Travis: You must be able to get recurring donors, the best time to do that is within 13 days of first contact.

Larry Johnson Bio

Larry Johnson, founded The Eight Principles™, believing in the simple, the practical, and the joyful. He is the author of the award-winning book, “The Eight Principles of Sustainable Fundraising,” and has been named to the top 15 fundraising consultants in the US and Canada by the Wall Street Business Network. The Association of Fundraising Professionals named Larry, Outstanding Development Executive of 2010.

Larry’s thirty-year career spans both program development and capital fundraising. After serving with the nation’s leading consultancy, he served four institutions of higher learning as chief advancement officer. He has led successful capital funding efforts which were local, regional, and national in scope with objectives ranging from $650K to $200M.

He serves on both nonprofit and corporate boards including, the advisory council of The Carter Center and the Philanthropy of the 39th President of the United States. Larry has coached the staff and volunteers of hundreds of nonprofit organizations in the United States, Canada, and Great Britain.

Connect with Larry Johnson

https://www.linkedin.com/in/larryjohnsonmegrace/ https://theeightprinciples.com/

Nonprofit Architect Podcast Links Website http://nonprofitarchitect.org

Community https://www.facebook.com/groups/NonprofitArchitect

Ultimate Podcast Guide https://nonprofitarchitect.org/ultimate-podcast-guide/

Subscribe and Leave a Review https://podcasts.apple.com/us/podcast/nonprofit-architect-podcast/id1481292481

Patreon https://www.patreon.com/NonprofitArchitect

Watch on YouTube https://www.youtube.com/channel/UCQm8fnR2sHyrmLpV2jKYajA

Listen to these other great podcasts from Veterans https://nonprofitarchitect.org/veteran-podcast-network/

Want help getting your podcast started? Visit: https://nonprofitarchitect.org/podcast-production-services/