Ep 14. Writing, editing and publishing a dental book
12/01/17 • 57 min
Writing a book is hard work but it's not impossible. Kevin & Teresa discuss what was involved in writing, editing and publishing their books. We'll give you the cost, the effort and the pitfall of the process. They also go over the basics of marketing the book and how to get the word out. Can you write 1500 words? Then writing a book is possible!
Mentioned resources:
Books:
Kevin’s book: Battling and Beating the Demons of Dental Assisting
Teresa’s book: Moving Your Patients to Yes: Easy Insurance Conversations
Podcasts:
Other links discussed:
Dayna Johnson’s Dentrix Office Manager
This is a mimeograph!
Writing a book is hard work but it's not impossible. Kevin & Teresa discuss what was involved in writing, editing and publishing their books. We'll give you the cost, the effort and the pitfall of the process. They also go over the basics of marketing the book and how to get the word out. Can you write 1500 words? Then writing a book is possible!
Mentioned resources:
Books:
Kevin’s book: Battling and Beating the Demons of Dental Assisting
Teresa’s book: Moving Your Patients to Yes: Easy Insurance Conversations
Podcasts:
Other links discussed:
Dayna Johnson’s Dentrix Office Manager
This is a mimeograph!
Previous Episode
Ep. 13 Feeling Financial Pressure? You’re Not Alone.
What kind of pressures do dentists and practice owners face? Teresa talks about the factors that can weigh heavy on the dental mind. Emotional fatigue is a real issue for those tasked with providing for family and employees. External and internal factors come at us hard and fast and often are unexpected.
After running down several situations, Teresa gives you some tips to prepare yourself and keep your eyes open. At some point in your career, you’ll need to reach out for financial help – knowing when you should reach out makes a huge difference.
Links:
- Academy of Dental CPAs
- Beyond the Operatory (dental career exploration)
- Link for strategy session with Teresa
Downloads:
- 7 Ways to Prepare for Financial Decisions (as outlined in this episode)
- SWOT analysis example and blank template
Next Episode
Ep. 15. Amazon's Move Into Dentistry: What It Means For You
Is Amazon coming for your dental supply business? Could it work? Teresa and Kevin talk about the surprising Amazon booth at Greater New York; the stock news that shook up dental stocks; and what it means for workflow in your office. The CVS/Aetna merger will affect Americans but does it hit dental at all? Maybe.
Mentioned Resources:
Jim Cramer talking about Amazon
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