The Story Behind Cactus and Prick Free Financial Advice with Karine Parthenais – Part 2 (Ep. 14)

12/26/24 • 23 min

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How did Cactus and “Prick Free” come to life?

In this episode, Aaron Buchner brings back Karine Parthenais from Mellow Brew Marketing for part 2 of their conversation about the creative journey behind their innovative rebranding efforts for Cactus. Together, they delve into the behind-the-scenes magic that birthed the “Prick Free” concept and Cactus’s vibrant identity.

Aaron and Karine discuss:

(01:31) The pivotal moment that sold Aaron on the ‘Prick Free Financial Advice’
(02:18) Karine’s knack for capturing the essence of her clients through words
(03:20) Navigating client involvement in the branding process
(06:31) The balance of pushing boundaries and maintaining compliance
(13:55) The thought process behind the unique color palette for Cactus
(17:09) Using authentic elements like Aaron’s Converse to convey brand identity
And more

Ready to hear how Aaron’s vision and Karine’s wordsmith skills created an unmistakably fresh financial experience? Tune in and find out!

Connect with Aaron Buchner:

Connect with Karine Parthenais:

About our Guest:

Karine Parthenais is the dynamic owner of Mellow Brew Marketing, a boutique marketing agency renowned for its tailored approach to business and branding strategies. With nearly 15 years of experience collaborating with business owners, Karine has honed her expertise in building impactful brands that resonate with their target audiences. In addition to her agency work, she is the founder and author of ‘The Work VACAY,’ a community aimed at helping entrepreneurs find balance and alignment in their professional lives. Karine’s passion for empowering businesses shines through in her dedicated approach, making her a sought-after partner for those looking to elevate their brand presence and achieve lasting success.

How did Cactus and “Prick Free” come to life?

Aaron and Karine discuss:

(01:31) The pivotal moment that sold Aaron on the ‘Prick Free Financial Advice’
(02:18) Karine’s knack for capturing the essence of her clients through words
(03:20) Navigating client involvement in the branding process
(06:31) The balance of pushing boundaries and maintaining compliance
(13:55) The thought process behind the unique color palette for Cactus
(17:09) Using authentic elements like Aaron’s Converse to convey brand identity
And more

Ready to hear how Aaron’s vision and Karine’s wordsmith skills created an unmistakably fresh financial experience? Tune in and find out!

Connect with Aaron Buchner:

Connect with Karine Parthenais:

About our Guest:

Previous Episode

The Story Behind Cactus and Prick Free Financial Advice with Karine Parthenais – Part 1 (Ep. 13)

Ever wondered how a financial advisor can stand out in the crowded financial industry? What if the key to success is being a little more “left field” than expected?

In this episode, Aaron Buchner welcomes his first guest, Karine Parthenais from Mellow Brew Marketing, to pull back the curtain on the bold rebrand of Cactus. Find out why Aaron chose to step away from the generic path and embrace a truly unique identity.

Aaron and Karine discuss:

(03:08) The inspiration and process behind the Cactus rebranding journey
(08:47) The courage to embrace a unique and authentic brand identity that’s true to who you are
(21:36) The creative strategy behind choosing the name “Cactus” and “Prick Free Financial Advice”
And more

Join Aaron and Karine in this engaging conversation to see how financial planning can leave the boardroom and become an approachable, enjoyable experience!

Connect with Aaron Buchner:

Connect with Karine Parthenais:

About our Guest:

Next Episode

Avoiding BS Financial Advice (Ep. 15)

Ever wonder if what you see on social media is all smoke and mirrors, especially when it comes to finance?

In this episode, Aaron Buchner tackles the prevalent myths and ‘BS’ that flood social media about personal finance. He debunks common misconceptions about investment returns and financial planning, emphasizing the importance of personalizing your financial journey rather than comparing it with flashy online benchmarks. Aaron also shares insights on why starting a relationship with a financial advisor early can be beneficial, even before retirement is on the horizon. Tune in for a casual, insightful chat that breaks down financial advice into digestible, relatable terms.

Aaron discusses: