NBSV 159: Next Level Burger CEO Matt de Gruyter on founding America’s first plant-based burger joint

When we discuss the realms of veganism and plant-based eating, we can all come to the table around a common thread: food. Food builds relationships, connection, and community.

Case in point: Matt de Gruyter. Matt is the co-founder and CEO of Next Level Burger, America’s first 100 percent plant-based burger joint that serves up vegan burgers for a better world in 10 locations coast to coast. Since its start in 2014, Next Level Burger has become a plant-based phenomenon.

Matt and his wife and co-founder, Cierra de Gruyter, lead the large-scale national expansion of the brand, adding more cities and more stores every year without losing sight of their passion for serving healthy, sustainably sourced food that drives their commitment to nourishing the people and nurturing the planet.

We discuss his business journey, surprising trends in the sector, and what a [near shocking] 52.8% represents.