Ep 70: Jeffrey Van Dyk on Finding Your Perfect Market, the Work Only You Can Do, and the Messaging That Hits The Bullseye

Explicit content warning

10/07/21 • 67 min

Everyone wants to find their one perfect square inch of the market where they can go a mile deep, do good work, and make good money.

You could chase what you think the market wants and jump into a niche that seems hot right now.

You could choose a market segment based on what your degree is in, what you’ve done before, or what you think you should be doing.

You could jump from niche to niche to niche and never see the kind of success you’re looking for.

Or you could find the work that only you can do.

Today, I’m sitting down with Jeffrey Van Dyk to talk about his process for finding the square inch that only you can inhabit because of your history and experiences and emotional and behavioral patterns. Patterns that you also happen to share with your best clients and customers.

Jeff is an international speaker, strategist, and guide who works with highly successful leaders and founders in the second half of life who know that they are meant to transition into their life’s legacy and have a meaningful, lasting impact on the world.

Jeff currently helps spiritually-guided celebrities, business leaders, and founders become more powerful leaders and create the work that only they can deliver to the world.

Tune into this episode to hear:

Jeff’s journey from coaching anyone on anything, to helping entrepreneurs and coaches connect their passion, purpose and history to their market and messaging
Why trust is necessary for commitment and risk-taking
What your core wounds have to do with your business, how you position yourself, and how you connect with your best audience
Questions that will help you identify patterns of feelings and behaviors that will help you find “your people” in the market

Learn more about Jeffrey:

Learn more about Pia:

Everyone wants to find their one perfect square inch of the market where they can go a mile deep, do good work, and make good money.

You could chase what you think the market wants and jump into a niche that seems hot right now.

You could choose a market segment based on what your degree is in, what you’ve done before, or what you think you should be doing.

You could jump from niche to niche to niche and never see the kind of success you’re looking for.

Or you could find the work that only you can do.

Jeff currently helps spiritually-guided celebrities, business leaders, and founders become more powerful leaders and create the work that only they can deliver to the world.

Tune into this episode to hear:

Jeff’s journey from coaching anyone on anything, to helping entrepreneurs and coaches connect their passion, purpose and history to their market and messaging
Why trust is necessary for commitment and risk-taking
What your core wounds have to do with your business, how you position yourself, and how you connect with your best audience
Questions that will help you identify patterns of feelings and behaviors that will help you find “your people” in the market

Learn more about Jeffrey:

Learn more about Pia:

Previous Episode

Ep 69: Nate Bagley on Nurturing an Amazing Relationship With Your Romantic Partner and Why This Is So Important in Business

Whenever people ask me how I built a business with my husband, they usually add, with an eye roll, “because I could never do that with my partner.”

And I always kind of laugh and say, “Lots of therapy.”

Which is the truth in many ways. Though it’s not just therapy, it’s both of us actively working on having a healthy, loving, energizing, communicative, successful relationship.

And I believe that having fulfilling relationships in your life really do lead to more business success. And that’s true even if you aren’t running a business with your partner.

Which is why today, we’re veering away from our usual topics and talking about relationships with Nate Bagley.

Nate is on a mission in life is to rid the world of mediocre love. He is a marriage researcher and educator and host of the Growth Marriage Podcast as well as a kickass Growth Marriage YouTube channel.

And I am just so excited to share this conversation with you, where we are going to talk about how your relationship plays a role in the success of your business.

Tune into this episode to hear:

How Nate turned a string of disappointing relationships into a cross-country road trip research project on happy marriages
Why having a fulfilling romantic relationship is important to running a successful business
Two key principles for relationship success
What to do when your partner doesn’t want to put in the work on your relationship
The connections between anxiety, control and burnout and how it impacts your relationships and your business

Learn more about Nate:

Learn more about Pia:

Resources:

Everything Isn’t Terrible: Conquer Your Insecurities, Interrupt Your Anxiety, and Finally Calm Down, Kathleen Smith

The Gottman Institute

Dr. David Schnarch

Next Episode

undefined - Ep 71: Philip Morgan Explains Why Our Relationship to Risks Matters a Whole Lot When Picking Our Business Strategy and Specialization Area

Ep 71: Philip Morgan Explains Why Our Relationship to Risks Matters a Whole Lot When Picking Our Business Strategy and Specialization Area

How much risk are you willing to take?

For some, the idea of taking a giant leap of faith is exhilarating. For others, the idea instantly makes them queasy. Where you land on that continuum will change depending on the greater circumstances of your life, too.

Your relationship to risk affects your business and the choices you’ll make.

When it comes to finding your niche, your comfort with uncertainty and risk will have a major impact in the direction you choose to go. Or the directions you can even imagine going.

All businesses come with some level of risk and uncertainty. So how do you manage your relationship to risk in your business so that you don’t get mired in indecision or leap headfirst into an unproven venture?

To talk about risk, I’m catching up with Philip Morgan.

Philip Morgan is an expert on experts. He works with independent consultants to help them hone their area of specialization, cultivate their expertise, and monetize their IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses.

We talk about building authority and expertise, how to find your niche and positioning, what it takes to build an expert business and some self-psychoanalysis in the process.

Tune into this episode to hear:

Shifting your mindset to what you’re gaining instead of what you’re losing when you’re trying something new
The relationship between risk tolerance and how you choose to specialize
Imposter syndrome and finding or making space in your niche
Two challenges Philip uses to help clients build comfort with their expertise

Learn more about Philip:

Learn more about Pia:

Resources: