
Tom Bilyeu on How NFTs Will Disrupt Media & Entertainment
Explicit content warning
09/15/21 • 49 min
Tom Bilyeu is co-founder and CEO of Impact Theory Studios, a revolutionary digital-first studio that produces wildly entertaining, original content focusing on themes of empowerment.The company has grown 400% in the last two years with over half a billion views on YouTube alone and over one billion social media impressions. Prior to Impact Theory, Tom co-founded billion dollar brand Quest Nutrition, which grew by 57,000% in three years, reaching #2 on the Inc. 500 list of fastest-growing private companies.
Tom has repeatedly proven he has a deep understanding of how to build, nurture and market to online and offline communities. Tom’s mission with Impact Theory is to empower people through entertaining content on multiple platforms in the unscripted, scripted, publishing and NFT space.
In this episode we discuss:
What got Tom into NFTs and what inspires him most about the technology
What industries does he feel will be impacted the most by NFTs and how
What are leading use cases in media & entertainment that he sees building traction
How does he feel other media entities (film, comics, podcasts, creators, etc.) will leverage NFTs going forward
How do NFTs further accelerate the democratization of media
How do you build a meaningful an engaged community
As a collector, how does he evaluate which projects he wants to support, and what artists or projects is he particularly excited about
And much, much more!
To sign up for the nft now newsletter where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com
To follow Tom Bilyeu on Twitter, go here: https://twitter.com/TomBilyeu
To follow Tom Bilyeu on Instagram, go here: https://www.instagram.com/TomBilyeu
Hosted on Acast. See acast.com/privacy for more information.
Tom Bilyeu is co-founder and CEO of Impact Theory Studios, a revolutionary digital-first studio that produces wildly entertaining, original content focusing on themes of empowerment.The company has grown 400% in the last two years with over half a billion views on YouTube alone and over one billion social media impressions. Prior to Impact Theory, Tom co-founded billion dollar brand Quest Nutrition, which grew by 57,000% in three years, reaching #2 on the Inc. 500 list of fastest-growing private companies.
Tom has repeatedly proven he has a deep understanding of how to build, nurture and market to online and offline communities. Tom’s mission with Impact Theory is to empower people through entertaining content on multiple platforms in the unscripted, scripted, publishing and NFT space.
In this episode we discuss:
What got Tom into NFTs and what inspires him most about the technology
What industries does he feel will be impacted the most by NFTs and how
What are leading use cases in media & entertainment that he sees building traction
How does he feel other media entities (film, comics, podcasts, creators, etc.) will leverage NFTs going forward
How do NFTs further accelerate the democratization of media
How do you build a meaningful an engaged community
As a collector, how does he evaluate which projects he wants to support, and what artists or projects is he particularly excited about
And much, much more!
To sign up for the nft now newsletter where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com
To follow Tom Bilyeu on Twitter, go here: https://twitter.com/TomBilyeu
To follow Tom Bilyeu on Instagram, go here: https://www.instagram.com/TomBilyeu
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

Taking Music NFTs Mainstream with OneOf
In this episode we’re honored to have the OneOf founding team. OneOf is a new NFT platform built for the music community to connect fans and collectors at all levels with their favorite artists. To date they’ve raised over $60M and are quickly emerging as a leading platform for music NFTs. We are joined with Lin Dai- CEO, Joshua James-COO, and co-founder Adam Fell.
Individual Bios:
Lin Dai is the co-founder and CEO of OneOf. An entrepreneur and digital executive with two decades of experience, Lin previously co-founded TAP Network, a blockchain technology company powering white-labeled rewards for major enterprise clients such as Warner Music Group, Uber, and Brave. Lin is also a general partner at ChainLink Crypto Fund.
Joshua James is the co-founder and COO of OneOf. Prior to OneOf, Joshua was the co-founder and CEO of ZIG Media, acquired in 2019 by Media Rights Capital (Billboard, Hollywood Reporter, Dick Clark Productions etc). Joshua has worked with music artists like Pearl Jam, Kendrick Lamar, Linkin Park and Mumford & Sons.
Adam Fell is the co-founder and board member of OneOf, and the President of Quincy Jones Productions. Adam has led early investments with Quincy Jones in companies like Spotify, Clubhouse, Community, Uber, Wayfair, Snowflake and many others.
In this episode we discuss:
Intro (0:00)
The Story Behind Oneof (3:30)
The Ramifications Between NFTs and the Music Industry (7:18)
Quincy Jones (8:09)
The Current State of Music NFTs (10:15)
The Vision for OneOf (11:53)
The Economy Behind Music NFTs (17:34)
Rightholders and Partnerships (24:17)
NFTs and Revenue Stream for Artists (30:06)
iHeartRadio Collaboration (31:16)
Doja Cat’s NFT drop (36:51)
Tezos (43:43)
Secondary Markets (50:16)
The Future of Music NFTs (53:46)
Closing Thoughts (57:16)
To sign up for the nft now newsletter where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com
To follow OneOf on Twitter, go here: https://twitter.com/OneOfNFT
To follow OneOf on Instagram, go here: https://www.instagram.com/oneofnft/
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

NFTs Breaking into Contemporary Art with Ronnie K. Pirovino
In this episode we’re honored to have Ronnie K. Pirovino. Ronnie is a widely recognized art collector, curator and appraiser; his pursuits encompass entrepreneurial projects including NFTs. Notably, after his collection grew to prominence, he departed a successful career in digital advertising to focus on his passion for art. Pirovino has partnered with Christie’s on an ongoing series of auction sales, called “Trespassing.” As chief curator at LGND.art, he is consistently aiming for innovation at the intersection of art and technology. On Instagram, @pirovino shares his various endeavors to a wide range of audiences. Pirovino holds a B.S. in Communication with a minor in Art History from Northwestern.
In this episode we discuss:
How Ronnie was an early supporter/collector of Kaws who saw him rise from a bit of an outsider in the art world to a star and what lessons can be learned that apply to the NFT community
The story behind Ronnie’s “Trespassing” exhibit at Christie’s and what made him decide to include NFTs
How does he feel NFTs will redefine the fine art community
Does he feel purists in the fine art community are hesitant to support NFTs?
In the fine art world, who are the gatekeepers and what role do they play? How do NFTs tear down that paradigm and democratize fine art?
As an experienced collector, how does he determine which artists you want to support and collect?
Ronnie’s upcoming gallery at ComplexCon in partnership with LGND.art
To sign up for the nft now newsletter where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com
To follow Ronnie on Instagram, go here: https://instagram.com/pirovino
To follow Ronnie on Twitter, go here: https://twitter.com/pirovino
Hosted on Acast. See acast.com/privacy for more information.
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