TIME President on the Future of Web3 Media

04/27/22 • 52 min

1 Listener

Keith Grossman, president of TIME magazine, has a long track record of revising and modernizing digital media brands. With leadership roles at Bloomberg and WIRED under his belt, Grossman has been responsible for leading the nearly century-old brand into web3 over the past year. During this time, they’ve experimented with tokenizing covers, collaborated with with Beeple, and partnered with the Cool Cats Community. But that’s not all. Now, Grossman has launched TIMEPieces, the brand’s web3 community initiative. Featuring collaborations with leading NFT artists as well as artists who had previously contributed to TIME, the Genesis drop and Slices of Time drop have done more than $35 million in total sales volume. Grossman is truly at the forefront of the web3 movement, and is working to ensure his legacy media brand stays relevant in the space with impactful, tangible results.

In this episode we cover:

The vision behind TIMEPieces and the future of the initiative
How web3 and NFTs will disrupt digital media
The value of tokenizing the written word
What’s next for TIME in the web3 ecosystem

To listen to the audio version of this episode, go to http://smarturl.it/nftnow

To sign up for the nft now newsletter where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com

To follow Keith Grossman on Twitter, go here: https://twitter.com/KeithGrossman

To follow Keith Grossman on Instagram, go here: https://instagram.com/keithgrossman

Hosted on Acast. See acast.com/privacy for more information.

In this episode we cover:

The vision behind TIMEPieces and the future of the initiative
How web3 and NFTs will disrupt digital media
The value of tokenizing the written word
What’s next for TIME in the web3 ecosystem

To listen to the audio version of this episode, go to http://smarturl.it/nftnow

To sign up for the nft now newsletter where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com

To follow Keith Grossman on Twitter, go here: https://twitter.com/KeithGrossman

To follow Keith Grossman on Instagram, go here: https://instagram.com/keithgrossman

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Daniel Arsham on the New Creative Canvas

Daniel Arsham is a contemporary visual artist whose creativity knows no limits. A master of mediums, he’s helped design installations at Kith stores around the world, created iconic sculptures, acts as creative director of the Cleaveland Cavaliers, and even helped design chat-topping rapper Gunna’s most recent album cover. Arsham has always operated at the intersection of culture and art. So it’s no surprise that he’s also immersed himself in the world of NFTs, and embraced the medium with intention.

In this episode we cover:

His Eroding and Reforming Sculptures NFT Series
How NFTs are changing the relationship between artists and collectors
How the Gunna album cover and collaboration came together
What being colorblind meant for his art career
The importance of taking time to “sit with your work” as an artist

To listen to the audio version of this episode, go to http://smarturl.it/nftnow

To sign up for the nft now newsletter where we break down the NFT market into actionable insights each week, go to: https://www.nftnow.com

To follow Daniel Arsham on Twitter, go here: https://twitter.com/danielarsham

To follow Daniel Arsham on Instagram, go here: https://instagram.com/danielarsham

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Demystifying AI With Refik Anadol

Refik Anadol is a pioneering artist who creates immersive installations, sculptures, paintings, and live audio/visual performances using AI, machine learning, and data science. He’s partnered with teams at Microsoft, Google, IBM, NASA, and more to apply the latest cutting-edge science, research, and tech to his mesmerizing creations. All of this considered, it should come as no surprise that Anadol has also fully embraced the NFT space. His ‘Machine Allucinations’ NFT series sold for more than $13 million in late 2021, and May 10 will mark his first-ever Christie’s auction featuring his piece ‘Casa Batlló: Living Architecture.’ As a passionate advocate for technology’s game-changing potential, Anadol is working to bridge the gap between URL and IRL in increasingly innovative ways. This includes ‘Dataland,’ a multisensory, realtime metaverse where the physical and virtual connect.

In this episode we cover: