The science of engagement and the art of making memes - Episode 7

09/01/20 • 8 min

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This week's episode of #Fohrcast kicks off with one of our brand new features, Post of the Week. This week's sponsored content highlight goes to @jessicapettway for her creativity in featuring the product with beautiful and intentional imagery, and authentically addressing the problem that the product solves for her. Moving on to the questions: We started with memes. Should you make memes? What's the history of memes? What makes a meme successful? Secondly: How can I improve my engagement? What's the science behind something that people like, and something that actually makes them double tap? Tune into the full episode for the answers, and as always, make sure to DM us on IG or email [email protected] with questions for next week's episode!

Previous Episode

Strategic partnerships, education in the feed, and an intentional industry - Episode 6

Fohrcast is back and it has a brand new element: sponsored post of the week. Each week, James will be breaking down a piece of sponsored content that really hits the mark, and explaining why it works so well. DM him at @jamesnord to submit posts for review!
Of course, we also dive into questions. First, where do you draw the line with a brand that doesn't seem to be offering any more paid gigs? Second, what advice would you give to people trying to produce educational content on IG? And finally, how do you think 2020 has made the influencer marketing industry reevaluate or pivot on a larger scale?
Tune in to the full episode to find out. As always, make sure to email [email protected], or DM us on IG @fohr.co with questions for next week's episode!

Next Episode

Social media & social justice, monetizing content, insights on the Nord Negroni - Episode 8

This week's episode kicks off with our Post of the Week from @guiltyofglitz_. We loved her creativity, artistry and ability to create an ad that was both on brand for her and a great product placement.
James dives into questions starting with an easy (but extremely important) one on his preferred ingredients for a Negroni. If you watched the show when it was * ***** **** ***** you know that this will always be an important topic. Next we dive into sponsored content in the age of social justice with an excerpt from the Fohr advisory board, how to creatively monetize your content, and the takeaways of "photodumps" v. in-real-time content during quarantine.
Listen to the full episode for the answers, and make sure to DM us on Instagram or email [email protected] with questions for next week's episode!