The Impact of AI on Market Research with Jian Huang

In this transcript, Mike Carr interviews Jian Huang, a computer science professor and founder of Mapprio, about the impact of AI on market research and name testing. Huang explains that while AI, particularly data-intensive AI like ChatGPT, can read and remember vast amounts of information, it is still limited by the data it has been trained on. In the context of market research, Huang believes that AI can be a productivity boost but not a replacement for human researchers. He emphasizes the importance of human thinking and perspective in these tasks. Huang also discusses the limitations of AI in generating original and compelling content, as well as the challenges of creating synthetic respondents. He believes that data analysis tools can help researchers extract more value from data and plans to continue developing such tools through Mapprio.