How Content Creators Are Shaping Gaming

As the world of gaming matures, the influence of content creators is increasingly important. In this episode, host Devin Becker sits down with Justin Sacks, CEO of Nexus, and Bryan Herren, Director of Partnerships for offbrand, to dive into the pivotal role of content creators in shaping the gaming ecosystem.

The conversation kicks off with an exploration of the origins and current endeavors of Nexus and offbrand. As the discussion unfolds, Justin and Bryan illuminate the transformative power of content creators, emphasizing their importance beyond mere promotion. The conversation navigates the nuances of working with diverse content creators, from those focused on specific games or genres to versatile personalities with broad demographic appeal. Justin and Bryan also examine the evolving landscape of esports and user-generated content, envisioning a future where content creators play a pivotal role in the burgeoning UGC and modding scenes. Finally, the duo reflects on the potential challenges of deeper content creator involvement while outlining the future opportunity to build around creators for Nexus and offbrand in this dynamic landscape.

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Sound design by Gavin Mc Cabe.