Naavik Gaming Podcast

TikTok is undeniably changing the game for game developers and creating a new marketing and distribution playbook across mobile, console, and PC. In this discussion, Alexandra Takei, Director at Ruckus Games, speaks with Assaf Sagy, Head of Global Gaming at TikTok, and Rema Vasan, Head of Global Gaming Marketing at TikTok, about the impact TikTok has on consumer behavior. We discuss why TikTok has set up a vertically integrated business focusing solely on gaming, and our discussion covers the essential elements of TikTok's value proposition, including discovery, cultural relevance, and performance, TikTok's position in the gaming distribution stack, and how developers should create content, foster community, and promote culture to create successful games. We also share brand-new stats and success stories of developers on the TikTok platform! As Matej Lancaric rightly said in a prior Naavik Digest newsletter piece, "Above all, don't underestimate the power of TikTok."

Big thanks to GRID for making this episode possible. GRID is a game data platform providing esports data infrastructure, analytics, and distribution solutions to leading game publishers including Riot Games, Ubisoft, and KRAFTON. If you're a fan, developer, or entrepreneur with an idea for a live data-powered project, make sure to apply for GRID Open Access, get free access to official data, and start creating today! To learn more, visit https://grid.gg/?utm_source=naavik.co&utm_medium=media&utm_campaign=Naavik.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].

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Sound design by Gavin Mc Cabe.

In this week’s Roundtable, the squad discusses Play Ventures raising at least $78 million for its third venture fund and Savvy Games Group as the financier behind the $2 billion Embracer deal that fell apart. We dive into the early international reception for the new Gran Turismo movie and where it falls under Sony's ongoing transmedia strategy. We dissect the information Zynga released about its new web3 gaming ecosystem, Sugartown, and whether Zynga is really a good fit. Finally, we dig into Netflix’s newest gaming test, which uses a phone as a virtual controller. Join us for all the latest games business news with Jonathan Anastas, Dave Elton, and host Devin Becker.

This episode is brought to you by Lightspeed Venture Partners. With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to gaming.lsvp.com.

Also, a big thanks to data.ai for supporting all of Naavik's mobile data needs. If your team requires a market and competitive intelligence tool for tracking the mobile games industry, monitoring KPIs, and spotting opportunities across games, check out data.ai's robust platform.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at [email protected].

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Sound design by Gavin Mc Cabe.

In the ever-evolving world of gaming, understanding and managing player interactions through technology is becoming increasingly critical. Host Devin Becker sits down with Solomon-Ruiz Lichter, Senior Director of Global Gaming at CleverTap, to delve into segmenting players, crafting personalized offers, and fostering a more engaging gaming environment. We explore the importance of live ops in maintaining a dynamic relationship with players and discuss the future of this practice, emphasizing the potential for AI and machine learning to revolutionize the way developers understand and improve player interactions.

Solomon shares insights on customizing offers for various player types, including 'whales', and strategies for converting non-spenders into spenders through targeted, personalized approaches. We also dig into the integration of AI and ML in live ops content creation, highlighting how these technologies can enhance productivity and tailor content more closely to player preferences. The potential for user-generated content (UGC) in shaping the gaming landscape is also discussed, alongside strategies for balancing the retention of long-term players with the acquisition of new ones. This episode promises a thorough exploration of how cutting-edge technology and strategic management can together sculpt the future of gaming.

We’d also like to thank Nexus for making this episode possible! Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to http://nexus.gg/naavik

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].

Watch the episode: YouTube Channel

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Sound design by Gavin Mc Cabe.

In this week's Roundtable, the squad begins by discussing Stumble Guys' move to Xbox, which will now compete head-to-head with Fall Guys. We then shift gears to Valve's new initiative, testing an invite-only system that empowers developers to schedule their own daily deals, alongside a reverse in policy that now allows AI-utilizing games (given certain assurances). We also dive into the reconciliation between Activision Blizzard and NetEase, paving the way for Diablo 4's much-anticipated release in China. We also tackle the hefty $700M fine Google has agreed to pay for antitrust violations, and dig into Apple and Epic's failed appeals, which is leading to Apple's swift implementation of a 27% fee and auditing measures targeting web stores. Join us for all the latest games business news with Taylor Hurst, Maria Gillies, and host Devin Becker.

We’d also like to thank Nefta for making this episode possible. Nefta has created an advertising network that pays game publishers higher eCPMs on their iOS opt-out users and drives better results for advertisers. Learn more about how Nefta can boost your results at http://nefta.io.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at [email protected].

Watch the episode: YouTube Channel

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Sound design by Gavin Mc Cabe.

Together with Dive, one of our Open Gaming Research Initiative partners, we’re exploring the topic of data and games through a limited podcast series called the “Data Corner”.

Today’s episode is Part 2 of Driving ROI with Data Analysis. It’s a broad topic that many understand has a lot of value, but not so many know how to engineer it in their gaming studios.

In Part 1, we talked about how game teams should think about setting up their data pipelines, data teams, processes and relationships with other teams, and budgets. Today, we’re going a little deeper into some more tactical questions around initiating and conducting data analyses, which should result in some actionable takeaways for listeners.

To discuss all this and more, we’re joined by Elad Levy, founder and CEO of Dive, Tammy Levy, Chief Games Officer at Captain.tv, and your host, Abhimanyu Kumar, Co-founder of Naavik.

We’d also like to thank Pragma for making this episode possible! Pragma is a Backend Game Engine that powers services like accounts, matchmaking and player data for the world’s most ambitious live service games. To learn more, head to https://pragma.gg/

And as always, if you like the episode, you can help others find us by leaving a rating or review! Also, send us your thoughts, feedback, and questions on [email protected].

Watch the episode: YouTube video

Read more: Naavik Digest

Learn more: Naavik’s Open Gaming Research Initiative

Work with us: Naavik Consulting

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Sound design by Gavin Mc Gabe.