238 How to Make Your Farm Product More Desirable

11/22/23 • 31 min

1 Listener

How do you make your farm products highly desirable?

To answer this question, this week I share another saga in my continuing quest to find a massage therapist.

I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more.

We'll explore the value of things like "sold out" signs, wait lists, and low inventory. How can you use the principle of scarcity to ratchet up the perceived value of your goods and services?

This is an episode that will make you rethink how subjective the word "value" really is....

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was also sponsored by: The Thriving Farmer Podcast. In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm.

Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Take My 5-Day FREE CSA Startup Challenge - Looking to start your first veggie CSA, but not sure how to get started? Subscribe to my 5 day challenge. Each day, I'll walk you through one of the 5 key steps to getting your CSA framework in place. You'll do the homework assignment each day, and by the end, you'll have your basic roadmap!

Sign up for my CSA Academy -- and get access to my CSA's member resource library to use for your own CSA (as long as you're a paying member). Videos, veggie guides, recipes, onboarding tips, and more. Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

How do you make your farm products highly desirable?

To answer this question, this week I share another saga in my continuing quest to find a massage therapist.

I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more.

We'll explore the value of things like "sold out" signs, wait lists, and low inventory. How can you use the principle of scarcity to ratchet up the perceived value of your goods and services?

This is an episode that will make you rethink how subjective the word "value" really is....

Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/

Some of the resources mentioned in this episode:

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Previous Episode

237 Introducing Farm Marketing School - mDF's Monthly Membership

What if you could go ONE place to learn all the farm marketing basics, and DIY your way through them?

What if you could spend this off-season, working through ONE marketing project at a time - build it in 30 days, and move on to the next one?

What if you could finally get some of those "big" marketing tasks OFF your plate and into your sales machine, because someone has explained it in a way that actually makes sense to you.

In this episode, I walk you through the in's and out's of my new monthly membership called Farm Marketing School.

This is an on-demand digital library of DIY marketing workshops/playbooks, built just for farmers. And it's basically the DIY version of my Accelerator Group Coaching program. Inside the FMS Hub, you'll find a collection of 10+ marketing workshops, organized as "30 day projects." Each one includes a video training, as well as a resource folder to help jumpstart your process and GET IT DONE.

Whatever you need help with... designing your website home page, creating better weekly emails, building better offers, researching your ideal customer... Farm Marketing School can help. And every month, a new class joins the curriculum to keep you growing.

Take a listen to the episode and learn how FMS works, what courses are inside, how it can help you build your marketing machine, and how I get you over the finish line.

To learn more or to sign up for Farm Marketing School, go here.

To see a tour of Farm Marketing School, click here.

Some of the resources mentioned in this episode:

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Next Episode

239 What Do You Want your Farm Customer to Do? 10+ CTA Ideas for Email

What do you want your farm customers to DO?

This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a "call to action" in whatever communication channel we use.

So what is your go-to CTA?

Most farmers (and business owners) default to "buy my stuff." But in the world of marketing, there are a lot of other options for CTAs (calls to action). And frankly, you shouldn't be pitching your stuff all the time. That's when you start to feel icky and sale-sy.

In today's podcast, I answer a question that came up with my Accelerator coaching members last month as we were practicing the art of writing weekly emails. The question is: "What are some other things I could ask customers to do in my weekly email?".

In this episode, I share a list of 10+ CTAs you could use when sending an email. These actions are all examples of "micro-conversions" that bring a person ever closer to the final goal of getting them to buy.

I recommend you write these down and put them somewhere near your computer. The next time you need to write an email, you'll have PLENTY of ideas for a CTA. It will make writing so much easier. I love this hack!

Some of the resources mentioned in this episode:

Sign up for Farm Marketing School - my monthly online membership. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in you business like: auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, creating a promo calendar, practicing different types of offers. And new content is being added every month. As the DIY version of my Accelerator Group Coaching program, you get to chose what you want to study each month. I’ve taken the recordings of just the teaching sessions of each project inside of my high-end coaching program (Accelerator) and made them available to everyone. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Cancel your membership anytime.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer