Joe Samba (Live from Levitate Music Festival)

In this episode of Music You’re Missing, host Brendan Jeannetti sits down with Ben Murphy, the CEO of Murphy Hospitality Group and Whitecap Entertainment. With Sommo Fest just two weeks away, Brendan dives into the mind behind two of Prince Edward Island’s (PEI) most iconic festivals: the Cavendish Beach Music Festival and the newly established Sommo Fest.

Sommo Fest, taking place on September 13th and 14th, boasts an incredible lineup this year, featuring artists like Noah Kahan, The Beaches, Greta Van Fleet, and Maren Morris. During the interview, Ben Murphy shares how this festival, now in its second year, has already made a significant impact on the community. With over 20,000 attendees at its inaugural event, Sommo Fest was praised for its organization, family-friendly atmosphere, and its unique focus on culinary excellence, setting it apart from other festivals.

Ben’s dedication to making Sommo Fest a standout event is evident throughout the conversation. With a background in hospitality and deep roots in PEI, he has crafted a festival experience that goes beyond just music. From chef-curated food stations to high-end cocktail bars, Sommo Fest showcases the best of PEI’s local produce, seafood, and more. It’s an immersive experience that highlights the island’s culture and hospitality.

Securing Noah Kahan, one of the industry’s hottest names, underscores the growing impact of both Sommo and Cavendish Beach Fest. Together, these festivals have driven over $20 million in local business growth. Ben’s excitement for this year’s lineup is contagious, making it clear that Sommo Fest is a can’t-miss event.

As Music You’re Missing gears up to broadcast live from Sommo Fest, Brendan Jeannetti is thrilled to be part of this incredible event and community. If you haven’t grabbed your tickets yet, now’s the time—you won’t want to miss what promises to be an unforgettable weekend at Sommo Fest!