Parenthood In Music's founders talk about how parenthood drives inequality in the music industry, and the changes that can happen
01/05/23 • 33 min
Music Ally Focus Ep. 90: This episode, just like the Wu-Tang Clan, is for the children. Or rather, the parents of those children: we’re joined by the founders of Parenthood In Music, which aims to improve working conditions for parents in the music industry. Parenthood, they believe, remains one of the main drivers of inequality in the workplace. We find out why, and what changes they’re hoping to make.
Parenthood In Music is an initiative founded by Steffi von Kannemann (founder of the agency Better Things) and Marit Posch (General Manager IDOL Germany/ Co-founder of Hyper Culture). Parenthood, they say, often means that mothers and single parents end up not reaching and holding managerial positions, or must switch to new jobs in other industries. They want to “build a music industry that doesn’t marginalise parents, but supports them.” So we wanted to find out more: why has this happened, what changes should be made, and what the benefits are for the industry as a whole.
Fun fact: because all of us are based in the same grimy city of Berlin, this is the first ever in-person Music Ally Focus Podcast!
Parenthood in Music: https://www.parenthoodinmusic.com/home-eng
Most apple sauce eaten in one minute: https://www.guinnessworldrecords.com/world-records/412530-most-apple-sauce-eaten-in-one-minute
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Music Ally Focus Ep. 90: This episode, just like the Wu-Tang Clan, is for the children. Or rather, the parents of those children: we’re joined by the founders of Parenthood In Music, which aims to improve working conditions for parents in the music industry. Parenthood, they believe, remains one of the main drivers of inequality in the workplace. We find out why, and what changes they’re hoping to make.
Parenthood In Music is an initiative founded by Steffi von Kannemann (founder of the agency Better Things) and Marit Posch (General Manager IDOL Germany/ Co-founder of Hyper Culture). Parenthood, they say, often means that mothers and single parents end up not reaching and holding managerial positions, or must switch to new jobs in other industries. They want to “build a music industry that doesn’t marginalise parents, but supports them.” So we wanted to find out more: why has this happened, what changes should be made, and what the benefits are for the industry as a whole.
Fun fact: because all of us are based in the same grimy city of Berlin, this is the first ever in-person Music Ally Focus Podcast!
Parenthood in Music: https://www.parenthoodinmusic.com/home-eng
Most apple sauce eaten in one minute: https://www.guinnessworldrecords.com/world-records/412530-most-apple-sauce-eaten-in-one-minute
------
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
M️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
Previous Episode
The best music marketing campaigns of 2022, as chosen by Music Ally's experts
Music Ally Focus Ep. 89: Music Ally has just released its Campaign of the Year report (Get it for free here!) and so we finish the year with our annual podcast that highlights some of the best campaigns from 2022, chosen by the experts at Music Ally. The 2022 issue of our utterly essential Campaigns of the Year report has 60 highly-detailed case studies packed with data, KPIs, ideas and learnings – straight from the teams who did the best work of 2022. It’s a huge, vital resource for anyone working in music marketing, from DIY artist to major label. To pick out some jewels from 2022, we're joined for our end of year party / marketing bonanza by:
- Eamonn Forde, writer Campaigns and Behind the Campaigns and Campaigns of the Year report;
- Marlen Hüllbrock, Head of Marketing and Audience at Music Ally;
- and Magda Jędrzejevska, Training Executive at Music Ally.
They each picked two campaigns from the report, explained why they are so good, and we spoke about how anyone listening can try to use these ideas for themselves.
Campaigns highlighted:
Eamonn: Eason Chan and Joakin Berg
Marlen: JVKE and Cate
Magda: Dapz on the map and Jagwar Twin
Report: Sandbox Campaigns of the Year report: download it for free now!
Webinar: Sandbox Best Campaigns of 2022: Actionable Insights and Strategies for 2023
Behind The Campaign :: Eason Chan
Behind The Campaign :: Joakim Berg
Muhammad Rashid cracking walnuts with his head: https://youtu.be/DonEdEUX0aI
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
M️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
Next Episode
What is web3 Music, anyway? HIFI Labs' Dan Fowler explains what makes web3 Music so different to – and yet the same as – the music we are used to.
Music Ally Focus Ep. 91: WTF is "web3 music"? In this episode we’re joined by Dan Fowler, Director of Open Source Projects at web3 music incubator HIFI Labs, and a man with deep experience working at where crypto, web3 and music meet. Joe Sparrow asks Dan the stupid questions so that we can all find out what web3 music is, and what it will mean for the music industry.
Most of us now have a surface understanding of NFTs and web3 stuff, but what is it exactly that classes a song as “web3 Music”, what does a web3 music industry look like, and how is web3 music different to the music we are used to? Dan – who has worked on blockchain music projects for Jaak, ICE, PRS For Music, and now HIFI Labs – gamely agreed to explain what it all means, how bit works, and who can use it to good effect.
HIFI Labs: hifilabs.co – or join their Discord here: discord.gg/bqVs89D44M
Dan Fowler is on Twitter – @dan_djfnd – and on Substack: danfowler.substack.com
Most alternate paws offered by a dog in one minute: guinnessworldrecords.com/world-records/448008-most-alternate-paws-offered-by-a-dog-in-one-minute
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
M️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
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