Music Ally Focus - Music Ally Focus #66: The nature of modern fandom: we speak to music journalist and author Jude Rogers about what fans want in their connection to their favourite artist

Music Ally Focus #66: The nature of modern fandom: we speak to music journalist and author Jude Rogers about what fans want in their connection to their favourite artist

06/15/22 • 19 min

It goes without saying that if you make or market music, you need to understand fans. The writer, journalist and broadcaster Jude Rogers is our latest guest, and she talks about the nature of modern fandom – and what it is that fans feel in the connection with their favourite artist. Jude has just published a new book, The Sound of Being Human, which tells the story of what it feels like to be a music fan, through a series of personal recollections and wider research framed around a bunch of classic songs. On the surface this episode may not seem to be your archetypal music industry podcast topic – but Jude's book exposes the human side of the industry that we can sometimes lose track of amongst all the discussion of marketing KPIs and so on. Jude talks to Joe Sparrow about what makes fans to do all the obsessive fan-stuff, and what they want from artists in return.

Jude's new book, The Sound Of Being Human: https://www.whiterabbitbooks.co.uk/titles/jude-rogers/the-sound-of-being-human/9781474622950/

Jude's music choice – Buffalo Stance: youtube.com/watch?v=JWsRz3TJDEY

------

👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo

M️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe

Instagram: https://www.instagram.com/musicallybiz

Twitter: https://twitter.com/musically

Facebook: https://www.facebook.com/musicallyfb

Jude's new book, The Sound Of Being Human: https://www.whiterabbitbooks.co.uk/titles/jude-rogers/the-sound-of-being-human/9781474622950/

Jude's music choice – Buffalo Stance: youtube.com/watch?v=JWsRz3TJDEY

------

👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo

M️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe

Instagram: https://www.instagram.com/musicallybiz

Twitter: https://twitter.com/musically

Facebook: https://www.facebook.com/musicallyfb

Previous Episode

undefined - Music Ally Focus #65: How can music businesses partner with blockchain companies, and what should – and shouldn't – they tokenise? We talk to Blockchain technology company Blockpool to find out.

Music Ally Focus #65: How can music businesses partner with blockchain companies, and what should – and shouldn't – they tokenise? We talk to Blockchain technology company Blockpool to find out.

We’ve spoken a lot about what music business web3 projects are, what artists can get out of them, what fans want in them and what the future may hold – but what about the actual underlying technology? And how do you get started with this famously complex tech? We’ve invited Tim Shank, CTO of Blockpool, and Brian Scudder, Head of Communications, to explain more. They say that now is the time to experiment with web3 tech and NFTs.

We wanted to know how music businesses can partner with blockchain companies and about the actual blockchain technology itself: which projects should/shouldn’t be tokenised/blockchainified, how to pick the right form of token/partner, what other considerations there might be.

This is another podcast in a series that digs into the burgeoning web3 space’s new concepts, ideas, and conventions and how they relate to the music business.

Blockpool: https://blockpool.eu/

Brian Scudder: linkedin.com/in/brianscudder

------

👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo

M️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe

Instagram: https://www.instagram.com/musicallybiz

Twitter: https://twitter.com/musically

Facebook: https://www.facebook.com/musicallyfb

Next Episode

undefined - Music Ally Focus #67: “No 20 year old woman should have to say ‘if I speak up, I’m afraid my career will be over’" – fighting sexual misconduct in the music industry, with Dorothy Carvello

Music Ally Focus #67: “No 20 year old woman should have to say ‘if I speak up, I’m afraid my career will be over’" – fighting sexual misconduct in the music industry, with Dorothy Carvello

We welcome Dorothy Carvello, former Atlantic A&R exec, and now author and campaigner for women in the music industry, to the podcast. Content warning: this podcast will discuss sexism, misogyny, and sexual assault. Carvello has recently launched her Face the Music Now Foundation, which aims to support women experiencing abuse in the music industry, and to force through widespread change.

Carvallo is extremely blunt in her observations and opinions. Major music companies, she says, are protecting abusers within their ranks, and shutting down women who make accusations via big cheques and NDAs. She also talks of the fear of speaking out and the need for transparency: “no 20 year old woman should have to say ‘if I speak up I’m afraid my career will be over.’ – that’s morally wrong. And it’s bad business! #MeToo is bad for the bottom line – and companies need to wake up and start realising that.”

She also talks about the work her foundation is doing to affect change, including via shareholder activism and trying to hold publicly-traded companies to account – because, she says, that unless change starts at the top, things are unlikely to change.

Face The Music Now Foundation: facethemusicnow.com

------

👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo

M️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe

Instagram: https://www.instagram.com/musicallybiz

Twitter: https://twitter.com/musically

Facebook: https://www.facebook.com/musicallyfb