Music Ally Focus #66: The nature of modern fandom: we speak to music journalist and author Jude Rogers about what fans want in their connection to their favourite artist

It goes without saying that if you make or market music, you need to understand fans. The writer, journalist and broadcaster Jude Rogers is our latest guest, and she talks about the nature of modern fandom – and what it is that fans feel in the connection with their favourite artist. Jude has just published a new book, The Sound of Being Human, which tells the story of what it feels like to be a music fan, through a series of personal recollections and wider research framed around a bunch of classic songs. On the surface this episode may not seem to be your archetypal music industry podcast topic – but Jude's book exposes the human side of the industry that we can sometimes lose track of amongst all the discussion of marketing KPIs and so on. Jude talks to Joe Sparrow about what makes fans to do all the obsessive fan-stuff, and what they want from artists in return.

Jude's new book, The Sound Of Being Human: https://www.whiterabbitbooks.co.uk/titles/jude-rogers/the-sound-of-being-human/9781474622950/

Jude's music choice – Buffalo Stance: youtube.com/watch?v=JWsRz3TJDEY

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