Local, independent artists want to play gigs – but it's increasingly hard to make money or find a venue. Sofar Sounds CEO Jim Lucchese, talks about the economics of live music – and what should change
04/05/24 • 30 min
Ep 149: Sofar Sounds CEO Jim Lucchese joins Music Ally editor Joe Sparrow to talk about the current economics of live music and its impact on local, independent artists. Live music is a hard business at the best of times, but for smaller and emerging artists, it can be brutally tough. A good number of artists now get their start playing Sofar Sounds shows, so we ask Jim to explain what artists and people working in the local live industry are experiencing, and what are the main economic and infrastructure pressures on them at the moment.
Joe also asks Jim what the solutions might be – at a local grassroots level, but also the responsibilty of bigger players in the live space.
Sofar Sounds: https://www.sofarsounds.com
Most bananas peeled and eaten in one minute: https://www.guinnessworldrecords.com/world-records/most-bananas-peeled-and-eaten-in-one-minute
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👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
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Ep 149: Sofar Sounds CEO Jim Lucchese joins Music Ally editor Joe Sparrow to talk about the current economics of live music and its impact on local, independent artists. Live music is a hard business at the best of times, but for smaller and emerging artists, it can be brutally tough. A good number of artists now get their start playing Sofar Sounds shows, so we ask Jim to explain what artists and people working in the local live industry are experiencing, and what are the main economic and infrastructure pressures on them at the moment.
Joe also asks Jim what the solutions might be – at a local grassroots level, but also the responsibilty of bigger players in the live space.
Sofar Sounds: https://www.sofarsounds.com
Most bananas peeled and eaten in one minute: https://www.guinnessworldrecords.com/world-records/most-bananas-peeled-and-eaten-in-one-minute
------
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
M️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
Previous Episode
Marketing music to Gen Z: hyper-authentic, and always online – how do you connect with this elusive audience? Keturah Cummings of Forward Slash explains
Ep 148: Gen Z music fans are able to immediately sense when an artist’s communications with fans feel inauthentic. But marketing has in its nature an element of inauthenticity – so how do you maintain a feeling of authenticity when marketing to this young, online-only generation? And how can artists and teams market effectively directly to these younger fans or potential fans?
Keturah Cummings is founder/CEO of Forward Slash, a social media agency and content production studio that specialises in connecting with youth audiences – and she explains where marketing efforts should be focused in an increasingly D2C environment.
Forward Slash: https://forwardslashinc.co
Keturah's DJ mix with the Sade remix she mentions: https://youtu.be/hKjZ6jXxRro
So Future: http://linktr.ee/sofutureclub
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👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
M️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
Next Episode
How to make disabled people’s access to live events environmentally sustainable – with Suzanne Bull, founder of Attitude is Everything & Dr Teresa Moore, Director at A Greener Future
Episode 150(!): Suzanne Bull, founder of Attitude is Everything – which connects disabled people with music and live event industries to improve access – and Dr Teresa Moore, Director at A Greener Future – which helps organisations, events, festivals and venues be more environmentally sustainable – join Music Ally's editor Joe Sparrow.
They spoke about how the twin issues of sustainability at music festivals and access for people with disabilities connect, and why they’re opening up a conversation about how the sustainability challenge can incorporate the needs of people with disabilities.
Despite the live music industry taking steps to improve the individual issues, sustainability and accessibility have generally been two siloed activities. Suzanne and Teresa are aiming to change that.
They spoke about the toolkit their two organisations have put together, which is designed to help festival organisers make their sustainability ambitions work in step with their accessibility goals, and we also chatted about the challenges that disabled people face in the face of climate-change-related actions.
And if you’re are interested in making a difference, we chatted about what you can do (besides downloading the toolkit!) to make simple but effective progress to sustainable accessibility.
The toolkit: https://attitudeiseverything.org.uk/no-climate-action-without-us-toolkit/
AGF: https://www.agreenerfuture.com/about
AIE: https://attitudeiseverything.org.uk/about/
Hair/candles: https://www.guinnessworldrecords.com/world-records/most-candles-extinguished-with-a-pigtail-(platted-ponytail)-in-one-minute
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
M️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
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