Pitching and communication between small businesses and influencers with Britney Verta
08/20/19 • 56 min
If you are a small business or influencer then you do NOT want to miss today’s episode with Britney Verta, the mom boss behind the childrens’ boutique clothing brand Poppy Laurel. Britney and I break down the barriers between brand and influencer relationships in this raw and honest conversation!
In This Episode You Will Learn About:
- Who Britney is and what it takes to start a clothing brand (2:45)
- The extra effort and are that goes in to running a small business (7:00)
- How Britney finds influencers to work with (8:45)
- Being “burned” by influencers in a collaboration (14:25)
- Professional courtesy and what to do when a brand collaboration is not working out (18:25)
- The importance of contracts and deadlines in a partnership (19:20)
- Setting up realistic expectations to set up a collaboration for success (22:00)
- How to respond to a brand who reaches out for work in exchange for free products (22:45)
- The importance of follow up (26:30)
- Why free product posts are essential in influencer growth when starting out (31:31)
- Why it is ok to say no and respectfully decline (36:43)
- The value of content (and how to work with brands if you don’t have followers and reach (42:40)
- The important takeaways from this conversation (48:30)
Resources:
- Follow Poppy Laurel on Instagram
- Shop Poppy Laurel Use the code MIPINSIDER for 20% off! Thank you Britney for that kind offer!
If you are a small business or influencer then you do NOT want to miss today’s episode with Britney Verta, the mom boss behind the childrens’ boutique clothing brand Poppy Laurel. Britney and I break down the barriers between brand and influencer relationships in this raw and honest conversation!
In This Episode You Will Learn About:
- Who Britney is and what it takes to start a clothing brand (2:45)
- The extra effort and are that goes in to running a small business (7:00)
- How Britney finds influencers to work with (8:45)
- Being “burned” by influencers in a collaboration (14:25)
- Professional courtesy and what to do when a brand collaboration is not working out (18:25)
- The importance of contracts and deadlines in a partnership (19:20)
- Setting up realistic expectations to set up a collaboration for success (22:00)
- How to respond to a brand who reaches out for work in exchange for free products (22:45)
- The importance of follow up (26:30)
- Why free product posts are essential in influencer growth when starting out (31:31)
- Why it is ok to say no and respectfully decline (36:43)
- The value of content (and how to work with brands if you don’t have followers and reach (42:40)
- The important takeaways from this conversation (48:30)
Resources:
- Follow Poppy Laurel on Instagram
- Shop Poppy Laurel Use the code MIPINSIDER for 20% off! Thank you Britney for that kind offer!
Previous Episode
MIP Mini- Basic Pitch Series Part 2: What to include in pitch emails for brand collaborations
In today’s MIP Mini, we are continuing the conversation on pitching! Find out exactly what to include in a pitch email for brand collaborations, partnerships, and sponsorships for your instagram, blog, youtube channel, podcast etc!
Follow Christy on IG- www.instagram.com/christykeanecan
Join the MIP Insiders group on FB- https://www.facebook.com/groups/themommyinfluencerpodcast
Next Episode
Building brand relationships for long term success with lifestyle & travel blogger Lauren Vandiver Green
Lauren Vandiver Green is an inspiring fashion and travel blogger who calls the shots when it comes to brand deals and negotiations that work for her busy life as a mom. I was so excited to learn all about how Lauren builds relationships with brands to bring home 5 figures a MONTH in exciting partnerships.
In This Episode You Will Learn About:
- Why blogging and social media are so great for moms (2:00)
- Who Lauren is and how she got her start in blogging (3:28)
- how instagram has changed in the last 5 years in terms of the platform AND how brand collaborations work (7:30)
- Lauren’s process for working with brands (and her NUMBER ONE TIP for others looking to do the same) (16:30)
- The power of building relationships with brands for long term partnerships and success (20:30)
- The importance of professionalism and negotiation in your social media business (21:26)
- How Lauren finds brand deals (pitching vs. brands reaching out) (23:40)
- The evolution of an IG husband (if your husband rolls his eyes every time you ask him for a photo, then you will want to listen!) (26:00)
- LIKEtoKNOW.it and affiliant income (27:50)
- How to grow with your audience on social media (32:15)
- Lauren and Christy’s Disney collaboration dream (37:28)
- How Lauren has been able to travel and cruise the world for free (41:30)
- How bloggers utilize their own equipment as well as photographers for brand work (45:30)
- Rapid Fire Questions (49:00)
Resources:
- Follow Lauren on IG
- Shop Lauren’s presets
- Follow Christy on IG- www.instagram.com/christykeanecan
- MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast
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