How-To: Building Your Donor Database

05/22/20 • 14 min

One of the biggest barriers to fundraising is building a robust database of current and prospective donors. All too often, campaigns are quick to blame their fundraising woes on simply not having a good enough list. But building and maintaining your donor network is an ongoing endeavor, not something you either "have" or "don't have." On today's "How To" episode of the Money in Politics podcast, Andrew breaks down how campaigns can convert their existing networks into strong and evergrowing donor lists.

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Relational Fundraising

It shouldn’t be surprising that people are much more reachable and persuadable by individuals that they already know and trust. But how does this translate to fundraising? Shola Farber is the Co-Founder and Chief Strategy Officer of the Tuesday Company, a firm that helps organizations strengthen their connection with supporters to drive community activism and fundraising. Shola joins the Money in Politics podcast to discuss how campaigns are leveraging personal relationships to enhance traditional methods of fundraising, which types of candidates or campaigns can gain the most from doing so, and what the future may hold for relational organizing.

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How Data is Changing Fundraising

"Machine learning" and "artificial intelligence" get tossed around a lot these days. And many people are rightfully skeptical about all that people and companies claim to be doing with big data in politics. Adam Boaz-Becker is a data engineer and Co-Founder of CallTime.AI. His work in data science has enabled campaigns across the country to utilize actionable data to fine-tune their fundraising operations. Adam joins the Money in Politics podcast to talk about how he thinks about leveraging data to help campaigns target the right donors with the right asks, and the interaction of human expertise with artificial intelligence to yield the best results for campaigns.