117. The Essential Nutrients and Vitamins You Need for Every Stage of Womanhood (from Conception to Pregnancy to Postpartum) Plus Giving Birth While Launching a Company with Victoria Thain Gioia, Co-Founder of Perelel Health

Mommy's on a Call - Holistic Health & Wellness for Modern Moms, Work-Life Balance, Self-Care Habits, Entrepreneurship, Mindful Parenting

07/07/22 • 39 min

Victoria Thain Gioia is the co-founder of Perelel Health, the first and only OB/GYN-founded vitamin brand offering clean, targeted nutrition for each distinct stage of a woman’s reproductive life cycle.

Tori holds an MBA from Harvard Business School and has a background in Finance and Strategy working for many eCommerce companies like Olive & June, Carbon 38 and the Honest Company.

But on top of it all, Tori is the mom to 3 littles ones ages 4 and under.

In this episode, Victoria and I chatted about

How she launched a company mid-pandemic with 3 kids ages 3 and under (including giving birth a week before launch)
How she and her co-founder, Alex started with a mission (not a product) to create a company that helped millennial moms where they’re at and then figured out which idea to pursue.
Victoria’s journey through motherhood and how her child’s cleft inspired the launch of Perelel Health
How to create a product and brand that you can trust
Why they launched with 5 vitamin products vs. 1 and why the brand, story and customer’s journey played a huge role in their overall launch strategy
The important nutrients and vitamins you need during each stage of pregnancy and postpartum

Perelel's targeted vitamins support a woman's health through all stages of motherhood from conception to each trimester of pregnancy to postpartum and beyond. They even just released a new formula targeting PCOS!

To learn more and if you're interested in trying out Perelel, go to https://perelelhealth.com and use the code ONACALL20 for 20% off your first month.

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