How the Creator Economy Has Transformed Advertising
01/24/25 • 40 min
This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks is coming next. They also talk about how Twitter and social media changed the brains of the people who worked there and how advertisers avoid cringe when chasing memes.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us [email protected]
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks is coming next. They also talk about how Twitter and social media changed the brains of the people who worked there and how advertisers avoid cringe when chasing memes.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us [email protected]
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
Previous Episode
Davos, the Inauguration, and Media’s Place in the New Global Order, with Ian Bremmer
As the second inauguration of Donald Trump approaches and global leaders head to Davos, Switzerland for the World Economic Forum, we at Mixed Signals want to know: what will media’s role be in an increasingly unstable era? And will it bring more order or disorder for global politics? To discuss this, Ben and Max bring on political risk advisor Ian Bremmer of the Eurasia Group. They talk about how global leaders are engaging with new media and if digital media is shaping global politics, or vice versa. They also talk about Ian’s run-in with Elon Musk in 2022, and how Donald Trump’s second term will influence media leaders like Zuckerberg and Bezos.
Be sure to follow Nayeema’s new show, Smart Girl Dumb Questions, on Apple, Spotify, YouTube or wherever you get your content!
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us [email protected]
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
Next Episode
How to Make Money in Media, with Kara Swisher
Kara Swisher has been a reporter, an editor, a founder, and is now one of the most successful podcasters in the world. This week, Ben and Max bring on the host of On with Kara Swisher and co-host of the popular tech podcast Pivot to talk about the business of media in 2025. She talks unabashedly about her own income, and whether other journalists can and should break out of big media companies to build brands like hers. She’s also got unexpectedly kind words for how Rupert Murdoch – “Uncle Satan” as she calls him – is handling the current media moment, and an update on her bid to buy The Washington Post.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us [email protected]
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/mixed-signals-from-semafor-media-392246/how-the-creator-economy-has-transformed-advertising-82781407"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how the creator economy has transformed advertising on goodpods" style="width: 225px" /> </a>
Copy