Public Relations Expert Mark Beal Helps Us Decode Gen-Z

06/05/23 • 35 min

Public relations , marketing, and Gen-Z expert Mark Beal joins Stern PR's Kenny Conrade this episode of Minds Worth Meeting. Mark, a public relations professor at Rutgers University, has published several books for and about Gen-Z, including 101 Lessons They Never Taught You In College, 101 Lessons They Never Taught You In High School About Going To College, and most recently ZEO, a book outlining the leadership profiles of Gen-Zers as they continue to climb the corporate ladder.
In this episode, Mark covers his 25-year career as a public relations practitioner where he worked on major sporting events like the U.S. Open and World Series. He also delves into his journey into becoming a professor and author, as well as some of the key lessons about Gen-Z uncovered through his research and how employers can better engage this generation in the workplace.
To learn more about Mark as well as his previous work as a speaker and author, please visit https://www.markbealspeaks.com/.

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Previous Episode

What Is the Future of Tech and Innovation? Azeem Azhar Takes an Exponential View

Exponentialist Azeem Azhar, bestselling author of “The Exponential Age” and author of the Exponential View newsletter joins host Justin Louis on the first episode of season two of Minds Worth Meeting to discuss the future of technology and innovation. In this episode, Azeem discusses what the future of the world's most complex technologies like artificial intelligence may look like, how they will impact society, and how today’s exponential advancements in technology go to the core of our identity. Azeem also speaks to how he uses GPT-4 in his everyday work and reveals a generative AI “superpower.”
You can learn more about Azeem's work and if he may be a fit to speak at your organization's next professional development day by visiting https://sternstrategy.com/speakers/azeem-azhar/.
You can also access his Exponential Views newsletter at https://www.exponentialview.co/.

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Next Episode

Can Artificial Intelligence Be Creative? Columbia University’s Hod Lipson Makes the Case

Is AI on the path to sentience? This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson.

In this episode:

Hod talks about the speed with which artificial intelligence is advancing right now and tells us that we shouldn’t think about AI as a “thing” but as a “journey”.
Hod, who wrote the book “Driverless: Intelligent Cars and the Road Ahead,” says that it will still be some time before we see truly driverless cars on our highways – “they have to earn their place,” he says.
We talk about what creativity means in the context of “creative machines” and he tells us about his autonomous robot that paints stunning works of art.
Hod weighs in on one of AI’s most controversial topics – how do we know when AI has become self-aware?

Click or tap here to learn more about Hod Lipson and how his keynotes, workshops and advisory sessions can help your organization leverage new technology like generative AI and make sense of the emerging technology landscape.

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