Next-Level Marketing for Professional Services Firms with Randi Caplan
03/14/23 • 33 min
Randi Caplan, Farient Advisors' leader of marketing and business development and a long-time client of Stern PR, joins the show to discuss her role at Farient, the evolution of professional services marketing landscape over her 20 years in the field, what forging a successful partnership with a PR agency looks like, and more.
Randi has been a member of Farient's leadership team since 2010 where she works closely with Farient’s senior leadership to build visibility and attract new clients through high-touch integrated marketing programs, lead generation, and innovative research initiatives. Her background has also brought her to legacy companies, where she served in similar roles at Deloitte and Ernst & Young Consulting.
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Randi Caplan, Farient Advisors' leader of marketing and business development and a long-time client of Stern PR, joins the show to discuss her role at Farient, the evolution of professional services marketing landscape over her 20 years in the field, what forging a successful partnership with a PR agency looks like, and more.
Randi has been a member of Farient's leadership team since 2010 where she works closely with Farient’s senior leadership to build visibility and attract new clients through high-touch integrated marketing programs, lead generation, and innovative research initiatives. Her background has also brought her to legacy companies, where she served in similar roles at Deloitte and Ernst & Young Consulting.
Text us and let us know your thoughts on this episode!
Music by AudioCoffee:
https://www.audiocoffee.net/
Previous Episode
How Can Influence Become Your Superpower? Yale School of Management’s Zoe Chance Explains
In the first episode of the relaunched version of Minds Worth Meeting, Zoe Chance, author of Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen, sits down with host Whitney Jennings to delve deep into the the world of persuasion and influence and how to make it a part of your everyday life.
In addition to her work as an author, Zoe is a professor at the Yale School of Management where she teaches a popular MBA elective called “Mastering Influence and Persuasion” which is one of the school’s most sought-after courses. Her research findings have been published in top academic journals like Proceedings of the National Academy of Science and in such influential business media as Harvard Business Review, New York Times, Wall Street Journal, The Economist and Psychology Today.
You can learn more about Zoe and inquire for her speaking and advisory services by visiting www.sternstrategy.com/speakers/zoe-chance.
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Next Episode
How To Build an Enduring Company Culture With Susan Stern
Susan Stern, founder of Stern Strategy Group, joins host Whitney Jennings on Minds Worth Meeting to discuss her experience as a female founder, important lessons learned from founding a PR agency and speakers bureau, and to give advice to the next generation of female founders.
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