EP 8:15 Mastering Negotiation Skills: Tips and Techniques from the Blind Master

12/19/23 • 31 min

1 Listener

In this strategic episode of the Millionaire Car Salesman Podcast, your host, L.A. Williams, delves into the art of effective negotiation in the automotive sales arena! The Blind Master shares key insights and techniques, underscoring the pivotal role of active listening and the mirror technique in signaling genuine understanding to customers. This episode explores the potency of strategic silence and its ability to prompt customers to divulge more information willingly.

LA introduces the concept of "no-oriented questions" and elucidates their role in countering superficial affirmations from customers. The discussion underscores the importance of fairness in negotiations and recommends the use of accusation audits to preemptively address potential objections. LA highlights the value of role-playing and the strategic use of emotional labeling to foster transparency and achieve success in the sales process!

In the world of car sales, mastering the art of negotiation over the phone is where the money is truly made. Tune into this episode to elevate your negotiation skills and unlock new levels of success in automotive sales!

Key Takeaways

Use the mirror technique to repeat back the last few words a customer says, showing that you are actively listening
Strategic silence can encourage customers to share more information and allow ideas to resonate in their minds
No-oriented questions can counter the counterfeit yes and provide a more honest response from customers
Fairness is crucial in negotiations, and presenting fair options can lead to successful outcomes
Role-playing scenarios with colleagues can help salespeople prepare for different situations and improve their skills
Labeling customers' emotions can create transparency and address potential objections before they arise

"Role-playing scenarios with colleagues can help salespeople improve their skills and handle different situations." - L.A. Williams

About LA Williams III aka The Blind Master

L.A. Williams is the Vice President of Dealer Synergy. He has 12+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs.

LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person’s phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master’s Phone Sales Mastery” strategies.

Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.

LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry.

The Power of Negotiation: Elevating Your Sales Game

Introduction

In the world of automotive sales, negotiation skills are crucial for success. While many sales professionals are already talented in their craft, there is always room for improvement. In this article, we will explore the power of negotiation and how it can take your sales game to the next level. Drawing from my experience working with renowned negotiator Chris Voss, I will share some of the techniques and strategies that have proven to be highly effective. By implementing these tactics into your daily process, you can enhance your ability to listen to customers, address their concerns, and close deals with confidence.

The Mirror Technique:

One powerful negotiation...

Key Takeaways

Use the mirror technique to repeat back the last few words a customer says, showing that you are actively listening
Strategic silence can encourage customers to share more information and allow ideas to resonate in their minds
No-oriented questions can counter the counterfeit yes and provide a more honest response from customers
Fairness is crucial in negotiations, and presenting fair options can lead to successful outcomes
Role-playing scenarios with colleagues can help salespeople prepare for different situations and improve their skills
Labeling customers' emotions can create transparency and address potential objections before they arise

"Role-playing scenarios with colleagues can help salespeople improve their skills and handle different situations." - L.A. Williams

About LA Williams III aka The Blind Master

The Power of Negotiation: Elevating Your Sales Game

Introduction

The Mirror Technique:

One powerful negotiation...

Previous Episode

EP 8:14 Road to Riches: The Millionaire Car Salesman's Guide to Selling More Cars in 2024

In this insightful episode of the Millionaire Car Salesman Podcast, your host Sean V. Bradley is joined by none other than T Got Your Keys aka Tianna Mick! Take a deep dive into a critical aspect of automotive sales: proper qualification. Unveiling the essence of successful selling, Sean and Tianna passionately advocate for a return to the basics, emphasizing how building solid relationships and understanding the unique needs of each customer form the bedrock of effective sales!

Tianna sheds light on the art of rapport-building, exploring how this fundamental yet powerful skill can create a connection that goes beyond transactional relationships. As they navigate the nuances of tailoring the sales process to fit each individual prospect, Sean and Tianna offer invaluable insights for both seasoned professionals and those just starting in the industry!

The conversation doesn't stop there. Sean stress the perpetual importance of training and development, illustrating how staying ahead in the ever-evolving automotive sales landscape demands continuous learning! Through their engaging dialogue, Sean and Tianna provide a roadmap for success in car sales, backed by their years of industry expertise.

Whether you're a seasoned professional looking to fine-tune your approach or a newcomer eager to grasp the essentials, this episode is a treasure trove of wisdom that will empower you to elevate your car sales game. Tune in and discover the keys to not just selling cars but building lasting connections and a thriving career in the automotive industry!

Key Takeaways

Proper qualification is essential in car sales to ensure customers are landed on the right car
Salespeople should focus on building rapport, understanding customer needs, and tailoring the sales process to each individual prospect
Ongoing training and development are crucial to stay ahead in the industry

"You do not want to get into January 2024 and then be like, 'Oh my God, we're not selling cars. Oh my God, we need to start training.' You need to start training now."

- Sean V. Bradley, The Millionaire Car Salesman

About Tianna Mick aka T Got Your Keys

Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding.

At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry!

Tianna is a 3x NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy.

Most recently, General Motors Corporate invited Tianna Mick to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry!

T Got Your Keys... to Success!

The Future of Automotive Sales: Adapting to a Post-Pandemic World

Introduction

The automotive industry has experienced significant changes in recent years, with the COVID-19 pandemic further accelerating the transformation. As we approach 2024, it is crucial for dealers and salespeople to adapt to the new reality and prepare for the challenges and opportunities that lie ahead. In this article, we will explore the main themes discussed in a recent podcast episode and provide insights on how to navigate the changing landscape of automotive sales.

The Impact of the Pandemic on Automotive Sales

The COVID-19 pandemic has had a profound impact on the automotive industry. Dealers and GMs are now facing the challenge of transitioning from a market characterized by high demand and limited inventory to a more normal market with increased competition and negotiation. Many salespeople who have only experienced the boom of the past few years are finding themselves unprepared for the new reality. As Sean V. Bradley, the creator of the Millionaire Car Salesman Network, points out, dealers and GMs are getting scared because they do not believe their teams are equipped to sell cars in this new environment.

The Importance of Qualifying Prospects

One of the main reasons why people do not buy cars is because they are landed on the wrong car. This is why qualifying prospects is crucial. Se...

Next Episode

EP 8:16 Enhancing Your CRM with Advanced Technology Integration

We’re kicking off 2024 in this insightful episode of the Millionaire Car Salesman Podcast, your host, Sean V. Bradley, is joined by Steve Roessler, co-founder of DriveCentric. Together, they delve deep into the pivotal role of CRM technology in the automotive industry and its transformative impact on customer engagement in the Automotive Industry!

Sean and Steve provide valuable insights into the current state of CRM and the technology within it in the automotive industry! Both advocate for a shift in focus from transactional to relational communication, emphasizing the pivotal role CRM systems play as the heart of a dealership. The discussion explores the transformative power of video emails and text messages in fostering personalized and engaging interactions with customers.

Furthermore, Steve delves into the integration of AI, particularly Chat GPT, into CRM systems. He illustrates how AI technologies can revolutionize customer engagement by automating responses and assisting salespeople with prompts, ultimately enhancing efficiency! The episode concludes with a forward-looking perspective on the future of CRM, highlighting the significance of conversational marketing and the role of AI in optimizing communication processes within dealerships! Tune in to gain valuable insights into maximizing the potential of CRM technology and staying ahead in the automotive industry!

Key Takeaways

CRM technology is the heart of a dealership and should be used to foster engagement and build relationships with customers
Video emails and text messages are powerful tools for creating personalized and engaging communication with customers
AI, such as Chat GPT, can enhance CRM systems by automating responses and providing prompts for salespeople
The future of CRM in the automotive industry lies in conversational marketing and leveraging AI to streamline communication and improve efficiency

"The best CRM is the one that's used." - Steve Roessler, DriveCentric

About Steve Roessler

Steve is recognized as one of the most prominent voices in automotive advocating for dealerships, customers, and the community. Steve was rated #2 NADA Most Popular Speaking Session, and won 2022's AWA Best Speaker Award. With his infectious personality, audiences enjoy a learning environment that’s fun, inclusive, and informative. Steve has been educating the automotive community for over 10 years, but has another 15 years of expertise servicing customers and teaching them to embrace new technology and long-term strategies that drive sales and market share growth while providing an exceptional customer experience.

The Future of CRM: Unlocking the Power of Engagement and AI

Introduction

In the fast-paced world of automotive sales, staying ahead of the competition is crucial. One of the most powerful tools at a dealership's disposal is a Customer Relationship Management (CRM) system. However, many dealerships struggle to fully harness the potential of their CRM, leading to missed opportunities and lost revenue. In this article, we will explore the key challenges faced by dealerships in relation to CRM and how innovative solutions, such as Drivecentric's AI integration, are revolutionizing the industry.

The Importance of Cultivating Relationships

In any sales industry, building relationships with customers is paramount. However, in the automotive industry, where the majority of interactions occur online, cultivating these relationships digitally is essential. Traditional CRM systems have focused primarily on database management, but the future lies in engagement-first approaches. As Steve Roessler, CEO of Drivecentric, explains, "We're teaching stores to think engagement first and database second. Customers are buying cars faster than ever, and we need to adapt to this new reality."

According to Roessler, one of the key challenges faced by dealerships is the shift from in-person interactions to digital showrooms. To bridge this gap, dealerships must embrace conversational commerce. This means using tools such as gifs, memes, and videos to create engaging and personalized conversations with customers. As Roessler points out, "Texting is the number one form of communication, and we need to leverage that. By using gifs, memes, and videos, we can create a more relatable and engaging experience for customers."

The Rise of Video

Video has emerged as one of the most powerful mediums for communication. It allows for the conveyance of sight, sound, motion, and emotion, creating a more immersive experience for customers. According to Roessler, dealerships that utilize video emails and video text messages see significant increases in open rates and engagement. He cites a 35-store group that saw an average $400 gross increase on the front-end with video versus no video. The key is to make videos persona...