EP 8:11 New Car Saleswoman Gains Massive Success in the Post-Pandemic Market by Mastering Video Communications

In this powerful episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP interviews Brenna Chinn, a product specialist at Koons Woodbridge KIA. Brenna shares her success in the automotive industry on how she worked up to selling over 20 cars in less than nine months! She attributes her success to her use of video in her sales process, specifically video emails and video text messages. By sending personalized videos to customers, she is able to build rapport and excitement before they even come into the dealership. Brenna emphasizes the importance of being personable and enthusiastic in the videos, as well as asking strategic questions to understand the customer's needs and provide a customized value proposition.

Chinn also discusses the challenges of selling cars in the post-pandemic market, including high prices and interest rates. She suggests overcoming these challenges by offering financing options, exploring leasing, and highlighting the value of the vehicle. She also recommends leveraging social media and online communities to generate referrals and engage with potential customers.

In addition, Chinn receives valuable advice from Sean V. Bradley, CSP, on how to further enhance her sales approach. He encourages her to create videos for a video strategy, including car walkarounds and comparison videos. He also advises her to establish a strong online presence through platforms like TikTok and YouTube, and to target specific communities, such as first responders and medical professionals, to generate referrals and build trust.

Key Takeaways

• Using video emails and text messages can help build rapport and excitement with customers before they come into the dealership
• Being personable and enthusiastic in videos is key to engaging customers and standing out from the competition
• Asking strategic questions can help understand customer needs and provide a customized value proposition
• Overcoming challenges in the post-pandemic market can be done by offering financing options, exploring leasing, and highlighting the value of the vehicle
• Leveraging social media and online communities can help generate referrals and engage with potential customers
• Creating videos for a video strategy, including car walkarounds and comparison videos, can enhance the sales process
• Targeting specific communities, such as first responders and medical professionals, can generate referrals and build trust

"The more videos that I send, the more responses I get!"

Brenna Chinn, Koons Woodbridge KIA Product Specialist

"Stop trying to sell cars like everybody else! Be the Disruptor.”

Sean V. Bradley, CSP

About Brenna Chinn

Brenna Chinn is a dynamic product specialist at Koons Woodbridge KIA, bringing a fresh and vibrant energy to the automotive world. With just nine months in the industry, she has already established herself as a rising star, showcasing exceptional talent and dedication! Brenna's passion for cars goes beyond the showroom, as she is committed to providing an outstanding customer experience. Her ability to connect with clients on a personal level, coupled with an in-depth knowledge of Kia's lineup, has resulted in impressive sales achievements.

In a remarkable feat, Brenna consistently exceeds expectations by selling over 20 cars in a single month! Her commitment to excellence, coupled with a genuine enthusiasm for the automotive industry, sets her apart as a standout professional.

As she continues to grow in her automotive journey, Brenna Chinn remains a shining example of how passion, knowledge, and dedication can drive success in the competitive world of car sales.

The Power of Video in Automotive Sales: Insights from Brenna Chinn

Introduction

In the fast-paced world of automotive sales, standing out from the competition is crucial. With customers bombarded by messages from various dealerships, it's essential to find innovative ways to engage and connect with potential buyers. One strategy that has proven to be highly effective is the use of video. In this article, we will explore the power of video in automotive sales, drawing insights from Brenna Chinn, a successful product specialist at Koons Woodbridge Kia. We will delve into the various ways she utilizes video to build rapport, overcome challenges, and ultimately close deals.

Building Rapport through Video

One of the key advantages of using video in automotive sales is the ability to establish a personal connection with customers before they even step foot in the dealership. Brenna emphasizes the importance of introducing herself and the vehicle through video, allowing customers to see her personality and get excited about their upcoming visit. She believes that this initial interaction sets the stage for a positive customer experience and helps ...