Millionaire Car Salesman Podcast - EP 8:11 New Car Saleswoman Gains Massive Success in the Post-Pandemic Market by Mastering Video Communications

EP 8:11 New Car Saleswoman Gains Massive Success in the Post-Pandemic Market by Mastering Video Communications

11/21/23 • 64 min

In this powerful episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP interviews Brenna Chinn, a product specialist at Koons Woodbridge KIA. Brenna shares her success in the automotive industry on how she worked up to selling over 20 cars in less than nine months! She attributes her success to her use of video in her sales process, specifically video emails and video text messages. By sending personalized videos to customers, she is able to build rapport and excitement before they even come into the dealership. Brenna emphasizes the importance of being personable and enthusiastic in the videos, as well as asking strategic questions to understand the customer's needs and provide a customized value proposition.

Chinn also discusses the challenges of selling cars in the post-pandemic market, including high prices and interest rates. She suggests overcoming these challenges by offering financing options, exploring leasing, and highlighting the value of the vehicle. She also recommends leveraging social media and online communities to generate referrals and engage with potential customers.

In addition, Chinn receives valuable advice from Sean V. Bradley, CSP, on how to further enhance her sales approach. He encourages her to create videos for a video strategy, including car walkarounds and comparison videos. He also advises her to establish a strong online presence through platforms like TikTok and YouTube, and to target specific communities, such as first responders and medical professionals, to generate referrals and build trust.

Key Takeaways

Using video emails and text messages can help build rapport and excitement with customers before they come into the dealership
Being personable and enthusiastic in videos is key to engaging customers and standing out from the competition
Asking strategic questions can help understand customer needs and provide a customized value proposition
Overcoming challenges in the post-pandemic market can be done by offering financing options, exploring leasing, and highlighting the value of the vehicle
Leveraging social media and online communities can help generate referrals and engage with potential customers
Creating videos for a video strategy, including car walkarounds and comparison videos, can enhance the sales process
Targeting specific communities, such as first responders and medical professionals, can generate referrals and build trust

"The more videos that I send, the more responses I get!"

Brenna Chinn, Koons Woodbridge KIA Product Specialist

"Stop trying to sell cars like everybody else! Be the Disruptor.”

Sean V. Bradley, CSP

About Brenna Chinn

Brenna Chinn is a dynamic product specialist at Koons Woodbridge KIA, bringing a fresh and vibrant energy to the automotive world. With just nine months in the industry, she has already established herself as a rising star, showcasing exceptional talent and dedication! Brenna's passion for cars goes beyond the showroom, as she is committed to providing an outstanding customer experience. Her ability to connect with clients on a personal level, coupled with an in-depth knowledge of Kia's lineup, has resulted in impressive sales achievements.

In a remarkable feat, Brenna consistently exceeds expectations by selling over 20 cars in a single month! Her commitment to excellence, coupled with a genuine enthusiasm for the automotive industry, sets her apart as a standout professional.

As she continues to grow in her automotive journey, Brenna Chinn remains a shining example of how passion, knowledge, and dedication can drive success in the competitive world of car sales.

The Power of Video in Automotive Sales: Insights from Brenna Chinn

Introduction

In the fast-paced world of automotive sales, standing out from the competition is crucial. With customers bombarded by messages from various dealerships, it's essential to find innovative ways to engage and connect with potential buyers. One strategy that has proven to be highly effective is the use of video. In this article, we will explore the power of video in automotive sales, drawing insights from Brenna Chinn, a successful product specialist at Koons Woodbridge Kia. We will delve into the various ways she utilizes video to build rapport, overcome challenges, and ultimately close deals.

Building Rapport through Video

One of the key advantages of using video in automotive sales is the ability to establish a personal connection with customers before they even step foot in the dealership. Brenna emphasizes the importance of introducing herself and the vehicle through video, allowing customers to see her personality and get excited about their upcoming visit. She believes that this initial interaction sets the stage for a positive customer experience and helps ...

Key Takeaways

Using video emails and text messages can help build rapport and excitement with customers before they come into the dealership
Being personable and enthusiastic in videos is key to engaging customers and standing out from the competition
Asking strategic questions can help understand customer needs and provide a customized value proposition
Overcoming challenges in the post-pandemic market can be done by offering financing options, exploring leasing, and highlighting the value of the vehicle
Leveraging social media and online communities can help generate referrals and engage with potential customers
Creating videos for a video strategy, including car walkarounds and comparison videos, can enhance the sales process
Targeting specific communities, such as first responders and medical professionals, can generate referrals and build trust

"The more videos that I send, the more responses I get!"

Brenna Chinn, Koons Woodbridge KIA Product Specialist

"Stop trying to sell cars like everybody else! Be the Disruptor.”

Sean V. Bradley, CSP

About Brenna Chinn

As she continues to grow in her automotive journey, Brenna Chinn remains a shining example of how passion, knowledge, and dedication can drive success in the competitive world of car sales.

The Power of Video in Automotive Sales: Insights from Brenna Chinn

Introduction

Building Rapport through Video

Previous Episode

EP 8:10 The Evolution of Automotive Sales Prospecting: Traditional to AI

In this innovative episode of the Millionaire Car Salesman Podcast, LA Williams is joined by none other than T Got Your Keys aka Tianna Mick! LA and Tianna discuss the importance of going back to the basics of car sales. They emphasize the value of being involved in the community, attending local events, and networking. They also highlight the power of handwritten letters and utilizing bulletin boards for advertising. The hosts introduce Chat GPT as a tool to streamline email responses and provide tips on maximizing its effectiveness.

Tune in to this episode of Millionaire Car Salesman Podcast to discover how the synergy of traditional strategies and modern tools can elevate your car sales game to new heights. Don't miss the chance to learn from the experts: The Blind Phone Master and T Got Your Keys!

Key Takeaways

Attend local community events and network to generate new leads
Handwrite letters and distribute them in apartment complexes or businesses
Utilize bulletin boards in grocery stores and other public spaces for free advertising
Use Chat GPT to streamline email responses and save time

"Wear your dealership shirt everywhere you go. You are a walking billboard!"

Tianna Mick, T Got Your Keys

"Everyone who knows someone who knows you, should know that you sell cars!"

LA Williams, The Blind Phone Master

About Tianna Mick aka T Got Your Keys

Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding.

At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry!

Tianna is a 3x NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy.

Most recently, General Motors Corporate invited Tianna Mick to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry!

T Got Your Keys... to Success!

The Power of Old School Selling in the Age of AI: A Comprehensive Guide

Introduction

In the ever-evolving world of automotive sales, it's easy to get caught up in the latest trends and technologies. From AI-powered chatbots to social media marketing, there's no shortage of new tools and strategies to help sales professionals succeed. However, in our quest for innovation, we often overlook the tried and true methods that have been the foundation of successful selling for decades. In this comprehensive guide, we will explore the power of old-school selling techniques and how they can complement and enhance the use of AI in the automotive industry.

Prospecting: Going Back to Basics

One of the biggest challenges for sales professionals is finding new leads and getting in front of potential customers. While social media and online advertising have become popular methods for prospecting, there is still immense value in traditional community engagement. Attending local events, such as farmers' markets and community gatherings, allows salespeople to connect with potential customers on a personal level.

Tianna Mick, a car sales professional, emphasizes the importance of actually showing up and being involved in the community: "We always say it's good to drink at least X amount of water in the morning and at night. We know those are good things to do. How many of us do that? So going back to the basics of everything, especially when giving out these ideas, we really want you guys to understand that the consistency of being involved in your community is really going to fuel the fire."

Maximizing Community Engagement

To maximize the impact of community engagement, sales professionals can take advantage of various opportunities. For example, attending local events and networking with attendees can lead to valuable connections and potential leads. Additionally, salespeople can leverage bulletin boards in grocery stores and other public spaces to post flyers and promote their services.

Tianna Mick shares her experience with this strategy: "I was walking in the grocery store, and on the way out, and on the way in, actually, there's this bulletin board....

Next Episode

EP 8:12 Internet Director Wins Ford's Official Video Contest and Gets a FREE $55,000 Ford Mustang Mach-E

Brace yourself for an electrifying episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP, interviews Matthew Smith, the Internet Director at Matthews-Currie Ford in Florida! Matthew Smith takes us on a thrilling ride through his incredible journey of winning a brand-new car in a Ford video contest! Matthew spills the beans on his contest entry, from his initial hopes to the jaw-dropping moment of being crowned the winner. But that's not all – buckle up for insights into the power of video creation in the automotive industry. Matthew delves into how crafting compelling videos can skyrocket sales and boost customer engagement.

Sean V. Bradley, weighs in on the significance of video content in the industry. Sean not only applauds Matthew's success but also dishes out advice on expanding the horizon. Sean urges Matthew to explore collaborations with Ford Manufacturers, opening doors to endless possibilities and learning experiences. But that's not the end of the road! Sean extends an exclusive invitation to Matthew to share his triumph at the prestigious Internet Sales 20 Group 15 Conference (IS20G15)! Don’t worry... you have your chance to attend the IS20G15 too, but you have to tune in to get the details!

Rev up your engines and don't miss this episode – it's a wild ride with Sean V. Bradley, CSP and Matthew Smith!

Key Takeaways

Creating videos in the automotive industry can lead to unexpected opportunities and rewards
Taking the time to enter contests and participate in manufacturer initiatives can pay off in big ways
Videos can be used to showcase technology, explain features, and build rapport with customers
Collaborating with manufacturers and attending industry conferences can provide valuable learning and networking opportunities
Matthew's success story serves as an inspiration for other automotive professionals to embrace video and strive for recognition and growth

"If you think doing a walk around or a detailed video either for your brand or your dealership, and you don't think there's any benefit to it... there's always at least one small positive."

- Matthew Smith, Internet Director at Matthews-Currie Ford

About Matthew D.M. Smith

Matthew Smith, is the Internet Director at Matthews-Currie Ford in the sunny state of Florida and is a dynamic force within the Millionaire Car Salesman community! Matthew has etched his name in the annals of automotive success, recently clinching victory in a thrilling video contest hosted by none other than Ford itself. As a proud member client of Dealer Synergy and a Member of the Millionaire Car Salesman community, Matthew stands out for his unwavering commitment to excellence in the realm of car sales. His passion for the industry is palpable, and his recent triumph in the Ford video contest is a testament to his creativity and dedication!

Beyond the Automotive Internet Department, Matthew's expertise extends to the digital realm, where he understands the transformative impact of video content in shaping the customer experience. His win in the Ford contest is more than just a trophy; it's a symbol of his ability to innovate and stand out in a rapidly evolving industry. In the ever-expanding universe of car sales, Matthew Smith is a name that resonates with success, a true Millionaire Car Salesman who continues to drive not only cars but the standards of excellence in the automotive world. Keep your eyes on Matthew – his journey is one marked by passion, innovation, and a relentless pursuit of greatness.

The Power of Video in Automotive Sales: Insights from a Millionaire Car Salesman

As an automotive professional, I have witnessed the evolution of the industry over the past 25 years. One thing that has remained constant is the need for effective communication and engagement with customers. In today's digital age, video has emerged as a powerful tool for salespeople to connect with their audience and drive results. In this article, we will explore the various ways in which video can be leveraged in automotive sales, drawing insights from the experiences of Matthew Smith, a member of the Millionaire Car Salesman community who recently won a brand new car through a video contest.

Introduction: The Rise of Video in Automotive Sales

Video has become the preferred medium for communication and entertainment in today's society. With the rise of platforms like YouTube, TikTok, and Instagram, people are consuming more video content than ever before. This trend has not gone unnoticed in the automotive industry, where salespeople are leveraging the power of video to engage with customers and drive sales.

Matthew Smith, a member of the Millionaire Car Salesman community, recently won a brand-new car through a video contest organized by Ford. This achievement highlights the pote...