EP 10:18 From Young Mom to Six-Figure Car Saleswoman: Harnessing Social Media for Immediate Car Sales

05/13/25 • 54 min

Join Sean V. Bradley and L.A. Williams as they feature the incredible Toni Cornell, a true trailblazer in automotive sales who’s making waves with her innovative use of social media. From being a young mom to becoming a six-figure earner, Toni’s journey is nothing short of inspiring!

"I went from a 15-year-old mom to making over six figures. You know, I haven't needed state assistance." – Toni Cornell

In this episode, she opens up about how she’s leveraged her personal and business Facebook pages to generate leads, sell cars, and grow her network organically, creating lasting relationships along the way!

"I've been using social media for, I would say 10 years... and it's my main source of business." – Toni Cornell

Toni shares the secrets behind her content strategy, designed to foster personal connections and community trust. With the support of her manager, she dives into her transition from BDC to full-time sales, emphasizing the power of adaptability and a human-first approach, especially in an era dominated by AI. Plus, discover how AI technologies like Podium’s conversational AI are helping salespeople engage with customers continuously, enhancing their sales efforts. This episode is packed with game-changing insights you don’t want to miss!

Key Takeaways:

✅ Toni Cornell achieved an impressive feat in automotive sales, selling up to 51 cars in one month, primarily through social media strategies.

✅ By using her Facebook pages, Toni reaches nearly 300,000 people, with over 90,000 direct engagements, which translates to daily leads and consistent sales.

✅ Social media is not only about direct sales; Toni emphasizes the importance of community engagement, authentic content sharing, and building trust with followers.

✅ Integrating AI into sales processes can facilitate continuous customer interaction, allowing professionals like Toni to manage increased leads without compromising personal touch.

✅ Managers like Harry play a pivotal role in recognizing and nurturing talent, encouraging the use of innovative platforms like the Millionaire Car Salesman Network to drive success.

About Toni Cornell

Toni Cornell is a distinguished automotive sales professional who has mastered the art of selling vehicles through social media! Starting as a BDC representative, Toni has built an impressive career, selling up to 51 cars in a month and leveraging platforms like Facebook to expand her clientele. With over 17,500 organic followers and an engagement reach of 90,000 on her personal Facebook page, Toni has become a social media influencer in the automotive industry. Aside from her sales achievements, she is also recognized for her commitment to community service and advocacy!

Unlocking Success in Car Sales: Leveraging Social Media, Mentorship, and Innovation

Key Takeaways:

Social Media Mastery: Harnessing Facebook to generate leads and influencer-level engagement can significantly boost car sales.
Mentorship and Empowerment: A supportive management team can elevate salespeople, transforming potential into performance.
Innovation in a Changing Landscape: Staying ahead in the auto industry requires thinking outside the traditional dealership model.

Harnessing the Power of Social Media for Car Sales

In today's digital age, social media has emerged as an invaluable tool for car sales professionals looking to maximize their reach and influence. Leveraging platforms like Facebook not only enhances personal branding but also serves as a powerful lead generation tool. Toni Cornell, a standout figure in automotive sales, exemplifies this transformation with her impressive use of social media to drive business outcomes.

Toni's journey from a beginner to a leading salesperson showcases the monumental power of social media in sales. By cultivating a staggering 17,500 followers on her organic page, she managed to achieve an engagement level that reaches up to 300,000 people, with 90,000 directly engaging with her content. As she shares, "I have videos with up to 1.4 million views, and it's my main source of business."

What sets Toni apart is not just her ability to attract followers but also her strategic use of Facebook as a revenue-generating tool, earning $1,000 to $2,000 a month from ad revenue. This showcases the potential of social media to supplement income while bolstering sales efforts. Her story is a testament to the impact of integrating social media into a sales strategy, emphasizing how platforms like Facebook can become indispensable allies in a competitive market.

The Role of Mentorship and Empowerment in Sales Success

Behind every high-achieving professional is often a supportive mentor who recognized and nurtured their potential. For Toni Cornell, that mentor was her general sales manager, Harry, who not only identified her potent...

"I went from a 15-year-old mom to making over six figures. You know, I haven't needed state assistance." – Toni Cornell

"I've been using social media for, I would say 10 years... and it's my main source of business." – Toni Cornell

Key Takeaways:

✅ Toni Cornell achieved an impressive feat in automotive sales, selling up to 51 cars in one month, primarily through social media strategies.

✅ By using her Facebook pages, Toni reaches nearly 300,000 people, with over 90,000 direct engagements, which translates to daily leads and consistent sales.

✅ Social media is not only about direct sales; Toni emphasizes the importance of community engagement, authentic content sharing, and building trust with followers.

✅ Integrating AI into sales processes can facilitate continuous customer interaction, allowing professionals like Toni to manage increased leads without compromising personal touch.

✅ Managers like Harry play a pivotal role in recognizing and nurturing talent, encouraging the use of innovative platforms like the Millionaire Car Salesman Network to drive success.

About Toni Cornell

Unlocking Success in Car Sales: Leveraging Social Media, Mentorship, and Innovation

Key Takeaways:

Social Media Mastery: Harnessing Facebook to generate leads and influencer-level engagement can significantly boost car sales.
Mentorship and Empowerment: A supportive management team can elevate salespeople, transforming potential into performance.
Innovation in a Changing Landscape: Staying ahead in the auto industry requires thinking outside the traditional dealership model.

Harnessing the Power of Social Media for Car Sales

The Role of Mentorship and Empowerment in Sales Success

Previous Episode

EP 10:17 Find Out How a Successful Car Saleswoman Sells 62 Units on the Showroom Floor

What happens when unstoppable determination meets next-level creativity on the sales floor? In this powerhouse episode of the Millionaire Car Salesman podcast, Sean V. Bradley sits down with automotive sales phenom Tiffany Jean Haggerty-Kruzer—a woman who’s rewriting the rules and setting new records at her Honda dealership.

"Too many people are busy selling the car when they should be busy selling the appointment." — Tiffany Jean Haggerty-Kruzer

From bold marketing moves to unexpected customer connection strategies, Tiffany brings an energy and perspective that will challenge everything you think you know about car sales. Her journey is real, raw, and packed with insights dealership professionals can’t afford to miss.

"When people tell me I can't do something... it makes me want to show everyone that I can do better than everyone else." — Tiffany Jean Haggerty-Kruzer

If you’re ready to think bigger, sell smarter, and stand out in your market, this episode is your blueprint. Just be warned: it might change the way you sell forever!

Key Takeaways:

✅ Innovative Marketing: Tiffany differentiates herself by using personalized postcards, lottery tickets, and relationship-building tactics to enhance customer engagement and satisfaction.

✅ Networking Strategy: Effective use of social media groups and reciprocal relationships with other local businesses boost her sales and referral network.

✅ Overcoming Challenges: Despite early gender bias, Tiffany's resilience and commitment to excellence propelled her to the top of her field.

✅ Family in Automotive Sales: Tiffany’s success has inspired her daughter to follow in her footsteps, building a successful career in car sales.

✅ Focus on Customer Relations: By treating customers as friends and continually fostering these relationships, Tiffany ensures a steady stream of referrals and repeat business.

About Tiffany Jean Haggerty-Kruzer

Tiffany Jean Haggerty-Kruzer is a seasoned automotive sales professional with over 23 years of experience in the industry. Starting her career in 2001, Tiffany has demonstrated exceptional skill and resilience, transitioning from selling cars at a Honda dealership, where she is currently the top saleswoman, to becoming a notable figure in the automotive sales community. Known for her ability to sell over 60 cars in a month, Tiffany not only excels in vehicle sales but also in building meaningful customer relationships and inspiring fellow sales professionals. Her daughter, Liana Nikel, is also a talented salesperson in the automotive industry, working with GMC and achieving success early in her career!

The Path to Success: Insightful Lessons from a Female Automotive Trailblazer

Key Takeaways:

Embrace resilience in a challenging automotive environment, especially as a woman in a male-dominated industry.
Harness innovative strategies and technology to maximize efficiency and sales outcomes.
Foster invaluable networks and relationships within the industry and community for sustained success.

The automotive industry, like many others, is often seen as a male-dominated space. Yet, trailblazers like Tiffany Jean Haggerty-Kruzer have shattered these perceptions, proving that women can excel and redefine success in car sales. This engaging conversation between Sean V. Bradley, LA Williams, and Tiffany reveals insightful themes centered around resilience, innovation, and networking. Each of these themes is crucial for anyone looking to thrive in the automotive sales world.

Resilience Against Industry Challenges

Resilience is a recurring theme throughout the transcript. Tiffany's journey in the automotive industry wasn't smooth from the outset. Her initial challenge was during a job interview with a BMW dealership, where her potential was prematurely judged based on her gender. "The manager walked in, saw I was a female, and walked right back out," she reflects, with a sense of triumph over what would have discouraged many.

Such prejudices, unfortunately, aren’t rare. Many women in various industries face similar biases. Tiffany’s story serves as an inspiring testimony that challenges are not roadblocks but stepping stones to success. Her approach is clear: "Pretty funny because that honestly gives me more drive. When people tell me I can't do something...it makes me want to show everyone that I can do better than everyone else."

The broader implication is a call for resilience in the face of unfair treatment and stereotypes, advocating for perseverance and persistence. Tiffany's success speaks to those who doubt their capabilities in overcoming industry-specific hurdles and provides a beacon of hope for aspiring female professionals.

Leveraging Innovative Strategies and Technology

Innovation, especially in terms of leveraging tools and personal strat...