#03 - Nerit'e (Germany, AgriTech) | Startup & Team - Humberto, Rodrigo & Tom, Founders
02/15/24 • 28 min
Today we have Humberto Martínez, Rodrigo Martínez, and Tom Leenders with us.
They are the founders of Nerit’e, an agricultural technology startup from Aachen, Germany, which was founded in 2022 and has raised 800,000 euros in private and public investment.
Humberto is CEO, Rodrigo is Chief Operations Officer, and Tom is Chief Technology Officer. Humberto and Rodrigo are brothers, originally from Queretaro, Mexico, who moved to Aachen in 2022 to build Nerit‘e. Tom is from Germany, is a mechanical engineer, and he joined Nerit’e after working at BMW and at his own startup.
Content:
02:20 Intro to Nerit'e and their mission to diagnose soils to keep them healthy
05:00 How big is Nerit'e today
06:05 The roles of Humberto, Rodrigo, and Tom at Nerit'e
08:50 The benefits of building Nerit'e in Germany
11:00 How the founders' mix impacts the chances of success of Nerit'e
14:00 Their journey as founding team
18:15 Priorities for Nerit'e in the next 12 months
22:45 Culture at Nerit'e
25:50 Their best advise for aspiring founders
Learn more:
Humberto in LinkedIn: https://www.linkedin.com/in/humberto-martinezbarron/
Rodrigo in LinkedIn: https://www.linkedin.com/in/rodrigo-martinez-barron/
Tom in LinkedIn: https://www.linkedin.com/in/tom-leenders/
Nerit’e in LinkedIn: https://www.linkedin.com/company/nerit-e/
Nerit’e website: https://nerite.tech/
Episode page: https://www.mexpreneurs.com/podcast-nerite
Our supporter for this episode: https://www.partnershipleaders.com/
Today we have Humberto Martínez, Rodrigo Martínez, and Tom Leenders with us.
They are the founders of Nerit’e, an agricultural technology startup from Aachen, Germany, which was founded in 2022 and has raised 800,000 euros in private and public investment.
Humberto is CEO, Rodrigo is Chief Operations Officer, and Tom is Chief Technology Officer. Humberto and Rodrigo are brothers, originally from Queretaro, Mexico, who moved to Aachen in 2022 to build Nerit‘e. Tom is from Germany, is a mechanical engineer, and he joined Nerit’e after working at BMW and at his own startup.
Content:
02:20 Intro to Nerit'e and their mission to diagnose soils to keep them healthy
05:00 How big is Nerit'e today
06:05 The roles of Humberto, Rodrigo, and Tom at Nerit'e
08:50 The benefits of building Nerit'e in Germany
11:00 How the founders' mix impacts the chances of success of Nerit'e
14:00 Their journey as founding team
18:15 Priorities for Nerit'e in the next 12 months
22:45 Culture at Nerit'e
25:50 Their best advise for aspiring founders
Learn more:
Humberto in LinkedIn: https://www.linkedin.com/in/humberto-martinezbarron/
Rodrigo in LinkedIn: https://www.linkedin.com/in/rodrigo-martinez-barron/
Tom in LinkedIn: https://www.linkedin.com/in/tom-leenders/
Nerit’e in LinkedIn: https://www.linkedin.com/company/nerit-e/
Nerit’e website: https://nerite.tech/
Episode page: https://www.mexpreneurs.com/podcast-nerite
Our supporter for this episode: https://www.partnershipleaders.com/
Previous Episode
#02 - Nerit'e (Germany, AgriTech) | Founder journey - Humberto Martínez, Co-Founder & CEO
Today we welcome Humberto Martínez, Co-Founder and CEO of Nerit’e. Nerit’e is an agricultural technology startup from Aachen, Germany, which was founded in 2022 and has raised 800,000 euros in private and public investment. Humberto is originally from Querétaro, Mexico. He moved to Aachen in 2022 together with his brother to build Nerit’e after winning the first place in the Falling Walls competition in Mexico, completing a mentoring program at RWTH Aachen University in Germany, and securing their initial funding. Content: 02:15 Humberto Martínez and his personal mission to use technology to tackle major problems in our world today 04:30 Humberto's career which led him to shape his mission 06:40 His connection to agriculture, from his early years to the impact of COVID 09:00 The realization of the problem with soil nutrients detection 12:10 The opportunity to move to Germany together with his brother to start Nerit’e 17:15 Bringing onboard a third co-founder from Germany 19:55 Humberto's connection to Mexico and turning it into a competitive advantage for Nerit’e 23:25 Best advise for aspiring Mexican tech startup founders: fall in love with the problem Learn more: Humberto in LinkedIn: https://www.linkedin.com/in/humberto-martinezbarron/ Nerit’e in LinkedIn: https://www.linkedin.com/company/nerit-e/ Nerit’e website: https://nerite.tech Episode page: https://www.mexpreneurs.com/podcast-nerite Our supporter for this episode: https://www.partnershipleaders.com/
Next Episode
#04 - Libre Foods (Spain, BioTech) | Founder journey - Alan Ramos, Founder & CEO
Alan Ramos is Founder and CEO of Libre Foods.
Libre Foods is a biotech startup from Barcelona, Spain, which is reinventing meat with fungi. Libre was founded in 2021, has raised over three million euros in venture capital, and launched the first fungi-based bacon in the European Union.
Alan is Mexican-American, born in Laredo, Texas. After his bachelor in the US, he moved to Taiwan. He then worked and travelled during 3 years across 20 countries in Asia. During this timeframe, he became vegan, which led him to move to Germany to work at the ProVeg Incubator, the world's first accelerator program for plant-based, fermentation-enabled, and cultured-food startups. After 2 years and securing his initial investment, he moved to Spain to start Libre.
Content:
02:30 Alan Ramos and his different roles as a plant-based advocate, an environmentalist, and a social entrepreneur
05:20 His humanities background, his search to have a large-scale impact, and how he chose food as a way to help as many people as possible and the environment
08:10 Moving from the US to Asia and how this shaped Alan's career to focus on both what the planet needs and what people want
12:50 Germany as a gateway to business, entrepreneurship, and startups in the early days of the alternative proteins industry
20:15 Focusing on fermentation and fungi as a path towards protein sovereignty
24:10 Moving from Berlin to Barcelona driven by Spain's strong food culture and biotech talent
26:00 Connection and potential of Mexico and Latin America in alternative proteins and food transition
27:55 His best advise for aspiring tech startup founders: just get started
Learn more:
Alan in LinkedIn: https://www.linkedin.com/in/alan-ivan-ramos/
Libre Foods in LinkedIn: https://www.linkedin.com/company/libre-foods/
Libre Foods website: https://www.librefoods.co/
Episode page: https://www.mexpreneurs.com/podcast-libre
Our supporter for this episode: https://www.partnershipleaders.com/
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