Metrics that Measure Up - Present SaaS Metrics Like a Pro - with Dave Kellogg

Present SaaS Metrics Like a Pro - with Dave Kellogg

11/16/23 • 37 min

Dave Kellogg is the author of Kellblog, Executive in Residence at Balderton Capital, multiple time SaaS CEO, investor and an OG for all things SaaS Metrics.

During this episode, which is from his presentation at SaaS Metrics Palooza 23', Dave shares his insights and best practices on presenting SaaS metrics like a pro - especially to board members and investors. Ten mistakes that many make in presenting SaaS Metrics include:

Amateur presentation
Cherry-picking
Mis-benchmarking
Omitting context
Piecemealing
Dumping
Smooth operator
Forgetting question
Missing investor point of view
Retinal burn

This episode is chalked full of details, nuances and insight. If you would like to see the slides that Dave uses to guide this session at SaaS Metrics Palooza 23' you can download them at:

benchmarkit.ai/saas-metrics-palooza-23-1/how-to-present-and-analyze-saas-metrics-like-a-pro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dave Kellogg is the author of Kellblog, Executive in Residence at Balderton Capital, multiple time SaaS CEO, investor and an OG for all things SaaS Metrics.

Amateur presentation
Cherry-picking
Mis-benchmarking
Omitting context
Piecemealing
Dumping
Smooth operator
Forgetting question
Missing investor point of view
Retinal burn

This episode is chalked full of details, nuances and insight. If you would like to see the slides that Dave uses to guide this session at SaaS Metrics Palooza 23' you can download them at:

benchmarkit.ai/saas-metrics-palooza-23-1/how-to-present-and-analyze-saas-metrics-like-a-pro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

The Science of Scaling - with Mark Roberge, Stage 2 Capital

The Science of Scaling, was a session delivered by Mark Roberge at SaaS Metrics Palooza 23'. In this episode, Mark discusses a math centric approach to determine if Product-Market Fit has been achieved, when to scale GTM investment and how much to invest in growth.

Key concepts introduced include:

How to use a mathematical formula to determine if Product-Market Fit is achieved (PET Metric)
The leading indicators (unit economics) that inform increasing investment in customer acquisition
North Star metrics used by leading B2B SaaS companies to measure Product-Market Fit
The power and competitive advantage of capturing daily leading indicators to scale economics

If you prefer to watch the entire session and see the associated slides - the video can be seen at:

https://bit.ly/SaaSMetricsPaloozaMarkRoberge

If you are asking questions such as: 1) Have we reached product-market fit; 2) Should we invest more to scale customer acquisition; 3) How much and how quickly should we invest more capital to accelerate growth then this episode is a must listen!!!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

Measuring Category Creation and Brand Awareness ROI - with Udi Ledergor, Gong Chief Marketing Officer

On this episode, we are joined by Udi Ledergor, the Chief Marketing Officer at GONG responsible for first creating the Conversational Intelligence category and then again in creating the Revenue Intelligence category resulting in one of the fastest growing B2B SaaS companies in history.

In this episode, Udi highlights the evolving strategy and measurements for the Marketing organization at Gong along the growth journey to greater than $100M ARR and a $6B+ in company value!

Creating a category builds the overall Target Addressable Market (TAM) - creating a brand increases the percentage of the TAM the category leader captures. Gong's journey and Udi's role in building their success is a valuable lesson chalked full of great ideas, insights and experiences!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.