
Alexander Walsh, Co-Founder of JustWears / Premium Underwear
06/01/20 • 35 min
1 Listener
JustWears is on a mission to reinvent men's basics using premium, sustainably sourced fabrics and ergonomic designs. Since running the most backed apparel campaign on Kickstarter in the UK, they’ve sold 40,000 pairs to 10,000 customers in 73 countries and have been featured on BBC Dragon's Den. Made from soft cellulosic fibre, MicroModal Air, all underwear is manufactured using a natural, high-performance fabric that is sustainably-sourced from Austria and feels 5x softer than cotton. It all started when Alexander met Yang Liu in a Bangkok hostel, and they lived on opposite sides of the world. After years of long distance, they decided to meet in the middle and make the UK their new home.
While working in finance, Alex regularly complained about his underwear not fitting properly. When he couldn’t find a solution in the market, he decided to do something about it. Together they travelled around the globe, testing thousands of fabrics and prototypes. What began as an idea quickly took off on Kickstarter, and within the first 30 days of their crowdfunding launch, they had thousands of people pre-ordering their underwear. JustWears quickly climbed the charts to become the most backed apparel project ever in the UK. They were then invited to pitch on BBC Dragons’ Den where Touker Suleyman said “you two together will make it”.
In this episode of the MenswearStyle Podcast we interview JustWears Co-Founder, Alexander Walsh, about the back story of this men's basics brand and how he believes many men's underwear brands are out of touch with the modern consumer. Our host Peter Brooker and Alexander discuss how JustWears aims to solve functional problems by using premium fabrics and ergonomic designs. They also chat about how to launch a successful Kickstarter campaign, the perfect sustainable fabric for underwear, the importance of consumer research, and how brand loyalty can be disrupted.
Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work....
Listen on: Apple Podcasts Spotify
JustWears is on a mission to reinvent men's basics using premium, sustainably sourced fabrics and ergonomic designs. Since running the most backed apparel campaign on Kickstarter in the UK, they’ve sold 40,000 pairs to 10,000 customers in 73 countries and have been featured on BBC Dragon's Den. Made from soft cellulosic fibre, MicroModal Air, all underwear is manufactured using a natural, high-performance fabric that is sustainably-sourced from Austria and feels 5x softer than cotton. It all started when Alexander met Yang Liu in a Bangkok hostel, and they lived on opposite sides of the world. After years of long distance, they decided to meet in the middle and make the UK their new home.
While working in finance, Alex regularly complained about his underwear not fitting properly. When he couldn’t find a solution in the market, he decided to do something about it. Together they travelled around the globe, testing thousands of fabrics and prototypes. What began as an idea quickly took off on Kickstarter, and within the first 30 days of their crowdfunding launch, they had thousands of people pre-ordering their underwear. JustWears quickly climbed the charts to become the most backed apparel project ever in the UK. They were then invited to pitch on BBC Dragons’ Den where Touker Suleyman said “you two together will make it”.
In this episode of the MenswearStyle Podcast we interview JustWears Co-Founder, Alexander Walsh, about the back story of this men's basics brand and how he believes many men's underwear brands are out of touch with the modern consumer. Our host Peter Brooker and Alexander discuss how JustWears aims to solve functional problems by using premium fabrics and ergonomic designs. They also chat about how to launch a successful Kickstarter campaign, the perfect sustainable fabric for underwear, the importance of consumer research, and how brand loyalty can be disrupted.
Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work....
Listen on: Apple Podcasts Spotify
Previous Episode

Simon Cotton, CEO of Johnstons of Elgin / Luxury Knitwear
With a history of working in the textiles industry and other manufacturing industries, Simon Cotton is proud to be currently heading up the most exciting company in the UK textile industry. Johnstons of Elgin partner with most of the world's top luxury fashion brands as well as produce under their own label. The company is a truly vertical producer taking raw fibre through to finished product, allowing them to achieve the very highest quality for the most discerning customers across the world.
Johnstons of Elgin has over two hundred years of tradition and experience in textile manufacturing. Since 1797 the company has produced the finest woven products from the finest of fibres. The original mill, on the banks of the river Lossie in the historic town of Elgin, remains the headquarters of their renowned brand. From luxurious cashmere scarves and throws, to historic Estate tweed, the experience and craftsmanship rooted in their history has been passed down the generations. Visitors to the mill see experienced craftsmen producing luxury pieces using traditional methods. Their knitwear mill in Hawick, in the Borders, sits in the heart of the Scottish knitting industry. An important part of the local community for over thirty years, the long history of knitwear production in that part of Scotland, ensures their knitted garments are made with the utmost skill and expertise. A unique family business with tradition and heritage at its core, Johnstons of Elgin promises to continue pushing the boundaries of textile and knitwear manufacturing, while always remaining true to its history.
In this episode of the MenswearStyle Podcast we interview Johnstons of Elgin CEO, Simon Cotton, about the company's manufacturing as a private label to luxury brands as well as their own brand. Best known as a manufacturer, they've been establishing their own brand name with brick and mortar store openings and a focus on digital over recent years. Our host Peter Brooker and Simon discuss how cashmere is produced, the day-to-day of a Chief Executive, the benefits of holding a royal warrant and how the current global Coronavirus pandemic has affected their retail and manufacturing operations.
Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
Next Episode

Robert Hart, Co-Founder of Bunker Mentality / Golf Clothing
Bunker Mentality a golf brand for golfers with a love of the great game and who share a different mentality. They are inclusive rather than exclusive, pushing open the envelope whilst not compromising golf etiquette, but full on with their own style, creating a new wave of golf culture. Unlike traditional golf attire, Bunker Mentality’s clothing has a strong modern and fashion-forward spirit that can be worn from 'first tee to last orders'. Born in the UK, this family run independent company was founded by Tamasine and Robert, who gave up their corporate careers to follow a passion for creating something that mattered to them. They believe attention to detail in their products is critical in achieving their mission of 'creating new traditions' and 'future classics' in golf. The brand is known for its dynamic colour, graphic energy, attention to detail and an irreverent sense of humour.
In this episode of the MenswearStyle Podcast we interview Bunker Mentality Co-Founder, Robert Hart, and discuss his varied clothing industry management background and how he came to start Bunker Mentality after picking up a niche golf magazine in Belfast Airport. Our host Peter Brooker and Robert also chat about the brand's modern designs which take inspiration from the general menswear industry rather than golf apparel. The brand aims to put style first and believes polo shirts can be worn all weekend, and not just whilst playing golf. They also touch upon favourite stylish golfers, favourite golf courses, and favourite golf films. Finally, Robert talks about the new Bunker Mentality golf club and Club Bunker App.
Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
GRAPHITE is a platform for creatives and trailblazers aiming to elevate their work....
Listen on: Apple Podcasts Spotify
Menswear Style Podcast - Alexander Walsh, Co-Founder of JustWears / Premium Underwear
Transcript
Hello, and welcome to another episode of The menswear style podcast. I'm your host Pete broker How we doing? On this episode, I'm going to be talking to Alexander Walsh, the co founder and chief financial officer of just wears just where, as you may have already seen, they've been featured on BBC Dragon's Den, they got an offer turned it down, we're going to get into that story. And Alexander is going to take us behind the scenes of what it's like
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/menswear-style-podcast-38208/alexander-walsh-co-founder-of-justwears-premium-underwear-1702382"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to alexander walsh, co-founder of justwears / premium underwear on goodpods" style="width: 225px" /> </a>
Copy