390 - Huge Mistakes People Make With the Closed Door Membership Model
03/20/24 • 41 min
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In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.
From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.
In this episode:
Why is focusing solely on launch promotions a mistake when using the closed door membership model?
What are the common mistakes and misconceptions around implementing a closed door membership model?
Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy
What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model?
Thank You For Listening
We really appreciate you choosing to listen to us and for supporting the podcast.
We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.
From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.
In this episode:
Why is focusing solely on launch promotions a mistake when using the closed door membership model?
What are the common mistakes and misconceptions around implementing a closed door membership model?
Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy
What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model?
Thank You For Listening
We really appreciate you choosing to listen to us and for supporting the podcast.
We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
Previous Episode
389 - 5 Ways Membership Owners Can Stay Ahead of the Competition
In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry.
From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs.
In this episode:
How can membership owners actively solicit and utilize member feedback to stay ahead of the competition?
What are the benefits of being active in one's own community as a membership owner?
How can membership owners keep their expertise sharp by remaining practitioners in their field?
Why is it important for membership owners to look outside their industry and join other memberships?
Thank You For Listening
We really appreciate you choosing to listen to us and for supporting the podcast.
We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
Next Episode
391 - Becoming Less Hands On In Your Membership Business
In this episode, I discuss the challenges faced by membership owners as their business grows and the day-to-day operations become more complex.
Join me as I provide practical tips on how to intentionally become less hands-on in a membership business without compromising the quality and value of the member experience.
In this episode:
How can membership owners become less hands-on in the day-to-day operations as their business grows?
What are the key steps in growing a reliable team and delegating key tasks to empower the team?
In what ways can processes be streamlined and automated to make operations more efficient?
How can membership owners create self-serve resources for their members to foster a culture of self-sufficiency within the community?
Thank You For Listening
We really appreciate you choosing to listen to us and for supporting the podcast.
We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
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