305 - 12 Universal Truths of Membership Marketing

05/11/21 • 34 min

2 Listeners

Membership Geeks Podcast with Mike Morrison

What’s the secret to marketing your membership? Spoiler: there isn’t just one secret! There are multiple different methods to try, but there are some universal truths to always bear in mind first.

In this episode, we share the 12 universal truths to membership marketing. There may not be some hidden secret that will guarantee you success, but these truths apply to all types of membership (and many other businesses as well.)

If you’re unsure of what marketing approach to take or whether you need to spend much time marketing at all, don’t miss this episode!

Essential Learning Points:

The 12 universal truths that apply to all memberships
Why there’s never a one-size-fits-all approach to marketing
Why building trust should be a key part of your marketing
The importance of marketing and why you can’t overlook it

Important Links & Mentions:

Key Quotes:

“Think of your membership as a painkiller, not a vitamin. You want it to be a must-have, not a nice-to-have.”

“An average product that has great marketing will always beat a great product with average marketing.”

“What someone says about you is worth so much more than what you say about yourself.”

If you’re unsure of what marketing approach to take or whether you need to spend much time marketing at all, don’t miss this episode!

Essential Learning Points:

The 12 universal truths that apply to all memberships
Why there’s never a one-size-fits-all approach to marketing
Why building trust should be a key part of your marketing
The importance of marketing and why you can’t overlook it

Important Links & Mentions:

Key Quotes:

“Think of your membership as a painkiller, not a vitamin. You want it to be a must-have, not a nice-to-have.”

“An average product that has great marketing will always beat a great product with average marketing.”

“What someone says about you is worth so much more than what you say about yourself.”

Previous Episode

304 - Ignore This Terrible Advice About Your Membership Business

There’s a lot of advice out there about memberships, some of it good, some of it downright awful! If you’re not sure who to listen to or you’re worried you’ve made a mistake about starting a membership, don’t miss this episode.

In this episode, we break down the five top pieces of bad (and damaging) advice we’ve seen about running a membership.

We take you through competition in the membership world, whether you really need scarcity to sell and if memberships are as dead as people claim. *Spoiler* they’re not!

Essential Learning Points:

How to recognize bad membership advice
Why the membership model is NOT dying out
Why healthy competition is good
The problem with using scarcity to sell
Why a closed-door membership does not mean less work

Important Links & Mentions:

Key Quotes:

“It’s fine to leave money on the table if it’s not a table you want to sit at.”

“If you’re building your business and basing your strategy on whatever’s in vogue this month, then that’s the wrong approach.”

“We shouldn’t be scared off by the existence of competition or worried that a market is too oversaturated. In fact, it’s more of a worry if there’s no competition.”

Next Episode

My Fight with Depression - Mental Health Awareness Week 2021

In this one-off bonus episode to mark Mental Health Awareness Week, I'm opening up about my history of dealing with clinical depression.

To say this is not a typical episode of The Membership Guys Podcast would be an understatement...

There's nothing here about memberships, there are no tips, there is no advice. Just my story of mental health challenges which I'm sharing in the hopes of removing the stigma and normalising discussion around topics like depression.

If you choose to skip this and stick to the 'membership stuff' then that definitely does not make you a bad person!

However if you do listen then I hope sharing this frank, "warts and all" story of my personal fight with depression helps you to either better navigate your own challenges or to support others in your life who are struggling.

Please consider supporting others by donating to www.mind.org.uk or alternative mental health charities in your area if you can.