Luring China’s little emperors

11/29/12 • 15 min

Most Chinese consumers are happy enough if the products they buy do what they promise: keep their clothes clean or quench their thirst, for example. But there’s a new class of younger, wealthier, and more sophisticated mainstream consumers that are seeking more intangible, often emotional benefits from their purchases. These new mainstream consumers are spurring companies to rethink their strategies.

In this podcast, Nick Leung speaks with Max Magni and Yougang Chen about the results of a recent survey they conducted of Chinese consumers. Max and Yougang are Partners in Shanghai. Nick is Managing Partner of McKinsey’s Greater China practice.

Previous Episode

Can the private sector cure China’s healthcare system

The Chinese government has ambitious plans to raise the level of private sector involvement in the healthcare system. Private hospitals are sprouting up around the country. What can healthcare providers do to tap into this emerging opportunity?

Nick Leung, Managing Partner of McKinsey’s Greater China Practice, discussed this topic with Claudia Suessmuth Dyckerhoff and Alex Ng. Claudia is a director in Shanghai and Alex is an associate partner in Hong Kong.

Next Episode

What would you do if you were Xi Jinping?

How should China’s new leadership tackle the country’s economic challenges?

The 18th Party Congress is over and a new line-up of Chinese leaders is firmly in place. At the top of their agenda: steering one of the largest and fastest-growing economies in the world. What key policy challenges do China’s leaders face, and what kinds of tools do they have at their disposal to keep the engine of economic growth humming?

In this podcast, we’ve invited a special guest to join us for a conversation on this topic. Jerry Lou is Chief Strategy Officer for Morgan Stanley Huaxin Securities in Shanghai. He joins Gordon Orr, Asia Chairman for McKinsey, and Guangyu Li, a Partner in Shanghai. Nick Leung is Managing Partner of McKinsey’s Greater China practice.