Getting Products to Chinese Consumers Productively

China has one of the world’s largest and most complex distribution networks for moving consumer goods. What should companies do to ensure that their products are delivered efficiently and profitably?

In this podcast, Nick Leung talks to Daniel Zipser and Felix Poh about a new survey that takes a closer look at this topic. Daniel is a Partner who leads McKinsey’s Marketing & Sales Practice in China. Felix is a Partner with our Consumer Practice in China. Nick is Managing Partner of McKinsey’s Greater China Practice.

Image: Ross Pollack / Flickr