Branding, Advertising, Public Relations and Selling (Lecture)
01/01/19 • 41 min
Marketing and personal selling are two concepts people tend to confuse with other concepts. What's a "brand" and why is it so important to pinpoint what makes you unique? How can you monopolize people's shopping habits? In this episode, we discuss these things, as well as the reason taking that sales job might not be such a bad idea after all!
In this podcast, you get to hear from an actual MBA course, for free! Visit mbainaday.com to learn more. Buy my book here: https://amzn.to/2rwec81
Podcast production by Cody Crabb
Hosted on Acast. See acast.com/privacy for more information.
Marketing and personal selling are two concepts people tend to confuse with other concepts. What's a "brand" and why is it so important to pinpoint what makes you unique? How can you monopolize people's shopping habits? In this episode, we discuss these things, as well as the reason taking that sales job might not be such a bad idea after all!
In this podcast, you get to hear from an actual MBA course, for free! Visit mbainaday.com to learn more. Buy my book here: https://amzn.to/2rwec81
Podcast production by Cody Crabb
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
All in the Family....Business (Lecture)
A family business enjoys a usual higher level of efficiency and competitive advantage but they come with more complexity and non business issues and complications. In this episode we explore the uniqueness, advantages and complications of family businesses and hear from an actual MBA course where I cover this topic.
Visit mbainaday.com to learn more. Buy my book here: https://amzn.to/2rwec81
Podcast production by Cody Crabb
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Consumer Behavior
Knowing the person who is buying your products is so important! Where do they buy? When do they buy? How much do they buy? The better you know your customer, their preferences and how they behave, the better prepared you'll be to sell to them!
In this podcast, you get to hear from an actual MBA course, for free! Visit mbainaday.com to learn more. Buy my book here: https://amzn.to/2rwec81
Podcast production by Cody Crabb and Michael Morrise
Hosted on Acast. See acast.com/privacy for more information.
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