What many companies get wrong about SEO – with Tim Soulo @ Ahrefs
08/17/20 • 51 min
Be honest: how many times have you worked on a content piece that you thought was great, sunk hours into it, only to get zero engagement on it?
Tim Soulo, CMO at Ahrefs and our next guest is convinced that it's because you're not saying anything new. He learned that after asking Rand Fishkin, co-founder and CEO of SparkToro for a tweet to share his work.
Rand's feedback was incredibly insightful and ended up being more than just a fail story!
We cover all this plus:
- How a SaaS company with limited resources should approach SEO
- The framework to select and create content around business potential
- The three variables required to gain links to your content
Links >>
Upraw media: https://uprawmedia.com/
Episode transcript: https://uprawmedia.com/blog/seo-ahrefs
If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!
Be honest: how many times have you worked on a content piece that you thought was great, sunk hours into it, only to get zero engagement on it?
Tim Soulo, CMO at Ahrefs and our next guest is convinced that it's because you're not saying anything new. He learned that after asking Rand Fishkin, co-founder and CEO of SparkToro for a tweet to share his work.
Rand's feedback was incredibly insightful and ended up being more than just a fail story!
We cover all this plus:
- How a SaaS company with limited resources should approach SEO
- The framework to select and create content around business potential
- The three variables required to gain links to your content
Links >>
Upraw media: https://uprawmedia.com/
Episode transcript: https://uprawmedia.com/blog/seo-ahrefs
If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!
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Masters of SaaS - What many companies get wrong about SEO – with Tim Soulo @ Ahrefs
Transcript
Hey guys, welcome to the masters of SaaS podcast brought to you by Upraw media, a growth marketing agency for SaaS specialising in paid media content and conversion rate optimization. I'll be your host, Todd Chambers. I have the absolute pleasure of chatting with really smart people from the SaaS industry. The goal is to extract as much value as possible. What are their strategies, the tactics, the failures, funny stories, key learnings? All
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